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A self – initiated project The Lab invites viewers on a speculative journey into a highly evocative, surreally choreographed world where the Swallowable Parfum® is developed, manufactured, packaged, sold and digested. Continuing their desire to explore the design process spectrum, fashion designers Chorus participated in the performance both as actors and costume creators. Characters costumes from this imagined world have been refined into a collection of softly tailored women’s wear. Swallowable Parfum® is a speculative art concept that transcends traditional modes of spraying on scent, working from the inside out, to emit a genetically unique fragrance through the skins surface upon perspiration. Client: Nowness.com Director: Body Architect Lucy McRae lucymcrae.net
ON REPLAY: LUCY MCRAE'S SWALLOWABLE PARFUM
Swallowable Parfum — Lucy McCrae, 2023
An awesome project.
http://swallowableparfum.com/
tablets that make you sweat frangrance
Swallowable Parfum, una revolucionaria manera de consumir perfume: tragándolo
Science in Style: Swallowable Parfum
By Charlotte Jacovou
Swallowable Parfum is a cosmetic capsule that enables human skin to emit a genetically unique scent about who we are and how we perform our identities. Once absorbed the skin becomes a platform, an atomizer; A biologically enhanced second skin synthesized directly from the natural processes of the body, redefining the role of skin. "Lucy McRae"
In a status-driven world where we are free to make our own choices, have access to infinite knowledge and information and where anything is seemingly possible, we constantly seek out new ways to communicate our uniqueness and express individuality.
Amid growing rhetoric around the body as the new frontier for technological advancement, internationally celebrated body architect Lucy McRae teams up with synthetic biologist Sheref Mansy, to develop Swallowable Parfum; A digestible scented capsule that breaks entirely new ground in the science of human instinct.
Once absorbed, the capsule enables the skin to become a platform, an atomizer; A biologically enhanced second skin synthesized directly from the natural processes of the body. Fragrance molecules are excreted through the skins surface during perspiration, leaving tiny droplets on the skin that emanate a unique odor. The potency of scent is determined by each individuals acclimatization to temperature, stress, exercise or sexual arousal.
Watch the video:
Swallowable Parfum® from Ine van den Elsen on Vimeo.
For more info visit: http://swallowableparfum.com/