Swatch’s Racism Controversy Ticks Up Growing Challenges
For a watchmaker, Swatch Group has terrible timing. Over the weekend, the group’s namesake brand found itself mired in controversy after it ran an ad featuring an Asian model pulling his eyes back in a gesture historically used in racist caricatures of Asians. In China, the group’s single most important market, the backlash came fast, with Chinese media and online platforms widely denouncing the…










