Install SSL or Google will mark your site “Not Secure”
Website security has never been as important as it is today. With rising security threats, Google Chrome decided to strengthen its browser security with a new security update. Let’s understand how an SSL certificate will transform Chrome user experience after this update is implemented.
According to Google, from July 2018, all websites without an SSL certificate will be marked as ‘not secure’. Earlier, it was possible to determine the security of a website by checking the secure padlock symbol in the address bar. After the update is implemented, all the websites without a secure certificate will be affected.
Need for Website Security
If you check out the recent news and research reports, you will find out that the cost of cyber attacks runs into millions of dollars. An HTTPS protocol offers encryption that enables users to safely browse websites with a security shield protecting their important data. The SSL security layer also offers data integrity and data authentication features.
The SSL utilizes a public key and private key to encrypt data. When you visit a website with an SSL certificate, it first authenticates the website. The data encrypted using a public key can be decrypted only using a private key which is secure in the website’s server.
Data Integrity makes sure that any changes made to the data during data transfer are detected immediately. Authentication helps to ensure that users are not engaging with a fake website but a secure authenticated one.
Source:https://www.slideshare.net/LoveMyTool/lmtv-cyber-crime-what-you-dont-know-can-hurt-you-by-tim-oneill
As per statistics, the biggest motive for cyber attacks is financial gain. Malicious attacks by ransomware reiterated the fact that apart from financial gains, the lack of robust security can result in threats related to misuse of data. Simply purchase essential website security products such as SSL certificates and guard your website against possible attacks.
HTTP to HTTPS – What difference does it make?
HTTP is an older protocol of communication which is suitable for secure transactions. Hypertext Transfer Protocol Secure or HTTPS is a more robust protocol which enables high-end network security by using SSL certificates.
If Google marks your website as ‘not secure’, you may experience the following concerns:
Customers may not trust your unsecured website with their critical data. This will affect customer engagement and loyalty.
There will be an impact on your brand reputation because whoever visits your website will know that your website is not safe to use. It may indicate that you are not serious about your website security and your business is vulnerable to cyber-attacks.
Your website won’t be considered SEO-friendly.
Benefits of SSL installation
SSL is the short form for Secure Sockets Layer. As the name suggests, the SSL adds a security layer to the website that protects it from undesired intrusion by encrypting the data using a public and private key. Most leading brands had SSL certificates installed way before Google made is absolutely essential.
To buy SSL certificates, the most popular service providers available today are Comodo, GeoTrust, and Symantec SSL. Additionally, RapidSSL is a more economical way to secure your website. No matter whether you have a single website or multiple websites, you can choose from SSL plans to suit your requirements.
Companies running multiple websites through sub-domains can buy SSL certificate as per their hosting plans. SSL certificates are considerably easy to install and can be set up within a matter of minutes. Your online marketing service provider can guide you on how to make the most of your SSL certificate by blending necessary changes for boosting your SEO efforts.
SSL certificate is a security protocol that offers the following benefits:
Protect vital data such as credit card details, bank account details, passwords etc.
Gain your customer’s trust with a secure website indicator.
Improve and sustain your Google search rankings.
Stay away from hackers. Do not lose your reputation, avoid lawsuits or spend unnecessarily on resolving cyber-attacks.
HTTPS also prevents ISPs from adding unwanted ads on your website. Your website performance improves a lot and so does your user experience.
Don’t lose out customers due to a website security issues. Gear up for the release of Chrome 68 in July 2018 by installing SSL. For implementing website security features and to benefit from a competitive SSL certificate price, you can contact Abhada Technologies.
