Packaging is acknowledged as a marketing tool par excellence, and ensures easy identification of a product. According to a study by the global research company IPSOS, 72 percent of Americans say the design of a product’s packaging influences their purchasing decisions... an eye-catching packaging design isn’t necessarily synonymous with complexity., creative packaging, clean, uncomplicated designs are often the ones that gain favor with shoppers.
Innovation Measuring Cup is unique and convenient for a user to store the dosing cup / lid on the bottle so as not to lose the Measuring Cup. Current packaging requires two steps:
Lid and Measuring Cup.