#IFA18GPC: #PowerBriefing by #WMF on the German brand and its kitchen products, including their #KITCHENminis line. Established since 1853, WMF notes that the global trend towards smaller households has a huge impact on the use of small kitchen appliances, as the number of single and two-person households is set to rise significantly over the next few years. This means that living space and kitchen size, including storage space and worktops, have reduced considerably, especially in urban areas. Presenting were Xavier Sabourin, President of Consumer Goods BU; and Martin Ludwig, Senior Vice President, International Strategy & Product Creation for WMF. #IFAgpc2018 #Rome2018Apr #t4tIFAgpc2018 #Italy2018Apr #tech4tea #t4tEvents #t4tPowerBriefings18 #t4tWMF #t4tWMFkitchenminis @wmf_sg Photo taken with #Samsung S9. @Samsung_sg #t4tSamsung #t4tSamsungGalaxyS9 (at Sheraton Parco de' Medici Rome Hotel)