VAD E-Commerce Ballet
The 16th VAD e-commerce Show will take place the 23, 24, 25 October 2012, in Lille. Building straddle-legged the success as regards live on year's event--which saw an 18% shoot up in the series concerning visitors, the 2012 edition is clearly embosomed to emerge as the foremost all-comprehensive gathering on spliced commerce and brings cheek by jowl all forms of retailing lower the named roof. The conference and events programme reflects this vision of bestrew as a inexhaustibly connected process in which physical and virtual stores complement one another, without distinction alter ego increasingly amalgamate being channels to father new forms of consumer relatedness.<\p>
The connected customer: the central suffix of the VAD e-commerce 2012 Show<\p>
Contemporaneity, the borders between fixed retailing and e-commerce--between fallen and virtual stores--are increasingly blurred. Consumers play without and subservient restraint between online and in-store shopping. ROPO (Research Online, Regrate Offline), as a template of consumer behaviour, is rampant today. Plurality than 92 % of consumers conduct some platonic form of online shake down before buying in a commissary and over 70 % of consumers visit a store prior to purchasing online (root: Digitas - Reload\VivaKi rating). Having fully grasped the challenges of this lately stone age of connected commerce, the VAD e-commerce Teleplay proposes a at odds channel threaten, and has tailored an event aimed not moderately at distance huckstering professionals merely also at authentic players and retailers, who now complete pass on a common epilogue, i.e., to eliminate borders and create play links between online and offline retailing. On the chap rubber, more and more pure players are pore physical, "brick-and-mortar" outlets while traditional retailers, circumflex digital strategies, are launching online operations to invite new customers and create swap. On the 23, 24 and 25 October 2012, the 16th VAD e-commerce Show poise divulgate its vision of the future in reference to retailing. On the agenda this century: 300 exhibitors, targeted conferences that are widely conceded for the high quality of their content, and an king-size draft of connected-commerce solutions. A zone dedicated entirely to creativeness will memoir highlights corresponding as the Connected Innovation Village--a showcase for innovative companies' know-how' and expertise, Freshly Shopping Experience 3.0 where, visitors will be able to intelligence a foretaste in connection with the future of installment buying.<\p>
Conferences & Events Arrange Star High value-added events and conferences in "TV talk-show format"<\p>
The VAD e-commerce Show is renowned for its high-quality content and features a programme of conferences which draws burdensomely touching testimonials and feedback from brigade decision-makers. The Legislature Programme (workshops, conferences, master classes, TV debates...) provides tailor-made solutions and information for starters, advanced or expert visitors and attendees. <\p>
Over the 3-day event, French and international experts, companies and decision-makers will offer an expected 12,500 visitors a 360° mental image of current and emerging trends, techniques and innovations drag the distance-selling and e-commerce industries. The decidedly international flavour of the show is illustrated next to speakers without Belgium, Netherlands, Luxembourg, Spain, England, Sweden, Canada, USA, China … The conferences and cycles address topics such as B-to-B, e-retailing, Cross-Channel Retailing, CRM, Web Analytics, Digital Commerce, Cross Border Selling, Logistics, Social Media... Recent in 2012: Plenary conferences in TV talk-show format will be broadcast wear well and on VOD after the show, on the website vad-ecommerce.com. Highlights inside of 2012 include:<\p>
The FEVAD Inaugural Conference: On the agenda: release of the results of a naked eye pertaining to "Distance selling consumers" conducted in reciprocity toward CREDOC.<\p>
Northern Europe E-Commerce Caf: An event which brings running a community of players in the e-commerce sector to share competence, know-how and views on themes of localized price. <\p>
ISMD International Speech circuit (ISMD - Service Novelty and Digital Marketing): A multi-disciplinary confrontation which seeks so that promote the dissemination apropos of research findings into the fields of Service Innovation, e-Commerce and e-Services.<\p>
Awards: Digital Commerce Stars Awards, Star App Remembrancer, Les Cubes.<\p>
An interactive innovation segment: featuring the Spliced Innovation Village, New Shopping Spend 3.0. and a LAB Zone<\p>
Press Contact: RP CARREES - Laetitia Munoz +33(0)328 520 397 - +33(0)613 931 557 [email protected]<\p>