#talkingads ltd.

[talkingads-blog]

TalkingAds Ltd. Should Audit Your New Company for Your Best Chance of Success in Your First Year!

The talkingAds Ltd. team is skilled at auditing and ecommerce marketing management. Its ecommerce effectiveness audit is designed to cover aspects of the ecommerce operation of your business. So, from the effectiveness of your technology stacks to the utilisation of ecommerce platforms, usage of third-party solutions and overall CX, we design our audits to meet every requirement your new company has in its first year and subsequently.

What the Audit Covers:

The scope of each audit is customised based on initial discovery sessions, where the talkingAds Ltd. team assesses the requirements and objectives centred around a project. The focus is on functional elements and technologies, but other areas can also be covered. Audits are focused on not just the scope present, but also on the pain points and overall objectives, while diving into the project. TalkingAds has worked with numerous ecommerce retailers.

Our web auditing consultants cover additional retail systems or evaluate team synergies as well. The focus of the audits is on business aspect, technology and customer experiences. Broader ecommerce audits involve stakeholder interactions to analyse additional areas of your startup starting out. Audits take an average of a couple of weeks, depending on the scope of the project.

Key Focal Areas

The key focal areas include the following:

●       Technology stack: This covers the online e-tailer platform, key third parties, server setup, retail systems, integration solutions and much more.

●       Customer experience/CX: This covers core template review, customer comms, tools and merchandising activities, front-end user experience, mobile user experience, payments, post- purchase experience, checkout and customer account.

●       Data management: This covers data handling, CRM, analytics and reporting.

●       Customer acquisition analysis: Effectiveness of individual channels and marketing budgets

●       Team skills analysis and process reviews.

For the ecommerce platform, auditors from talkingAds Ltd. will study if the platform is fine, core features are being utilised, and integrations are working effectively. A further point to consider is whether the platform is secure and stable and permits the business to scale. Further, could some of the technologies work better when integrated?. Next in line are customer experience and priorities. Is the user experience effective? Does this include responsive templates? Should more 3rd-party technologies be deployed? All this and more forms the focal point for the audit. Another important consideration is the returns on investment.

If the ecommerce group does not get solid returns on investment for the technologies they are buying, an audit will uncover that as well. Comprehensive audit and platform recommendations that talkingAds Ltd. has delivered for global brand portfolios have had a huge impact. Niche specialist teams, skilled professionals and dedicated auditing tools and resources add further to the benefits of hiring this premier marketing agency for an ecommerce audit.

So, do connect with the team at talkingAds Ltd. and give your business a push in the right direction. For any business starting out, the most important thing is to use every opportunity for growth. Hiring the best in the business works well if you want to be an industry leader.

[talkingads-blog]

Talkingads Ltd. Explains How To Deal With Modern Retail Website Security Issues

Statistics reveal that over one-third of the global customers for online retail shopping, think twice about purchasing, due to security problems. This could cost your retail business dearly and end up in high level customer churn and loss of market share. In addition to this cyber attacks can end up costly in terms of clean-up and restoration. The average cost of a single PCI incident is estimated at $86,500 for SMBs. TalkingAds Ltd. ponders on ways and means to remain diligent and unscathed from gory attacks of ransomware, phishing, financial crimes and so on.

Partner With High-Quality Hosting Providers

The checkpoints for the reliability of the hosting service provider is the usage of encryption to protect sensitive data. Demand for RAID (Redundant Array Inexpensive Disks)  data protection, which is nothing but a technique that stores data in multiple places in order to mitigate damages of data loss when any single disk is under threat. A good backup service is the hallmark of any competent Ecommerce hosting service and helps fight DOS and DDOS attacks on retail websites.

Deploy Content Delivery Networks With talkingAds Ltd. DDOS Prevention Expertise

CDN is another attempt at keeping DDOS attacks at bay. A content delivery network uses a series of distributed servers that delivers content from those serves that are location-relevant for the users. However, not all CDNs will help you block DDOS attempts. Ensure that the chosen CDN comes with specialist DDOS expertise and the required web application firewalls for the same. Of the different layers of DDOS attacks, layer 7 is the most dreaded by retailers, since it affects the end-user as well. Choice of the right CDN with the right web application firewalls can thwart such attacks.

Towards A PCI DSS Compliant Retail Selling Site

PCI DSS stands for Payment Card Industry Data Security Standard. It is an information security standard that spells out norms for highest degree of protection from credit card frauds. The Security Standard Council lays down copious requirements to be met by every online site accepting payments via cards. These guidelines ensure that all credit card data that is stored on websites are effectively safeguarded. Being PCI compliant also benefits the retailers since con artists holding fake credit cards are on the increase.

Social Selling? Beware Of Phishing And Spear Phishing Frauds

Since social media are highly connected places and offer inexpensive ways to set online stores, selling through them has become popular. So have security breaches in terms of phishing attacks, illegal data mining and spreading false news and rumours. To  protect your social media shop, take corrective action against imposter accounts and malware attacks. Create a sound and safe social media policy and educate your employees on it.

As it can be seen from the above analysis, prevention of cyber breaches is completely doable. Taking preventive measures will help modern retail websites in improving customer experience, as they shop with trust and confidence. However, retail websites are still the plum targets for cybercriminals since they yield valuable and private information on the finances of millions of customers. TalkingAds Ltd. stresses on the need to partner with technology experts in order to shield websites from security issues.

[talkingads-blog]

How to Use Your Affiliate Metadata With These Tips From TalkingAds Ltd.

For boosting your affiliate earnings, the focus should be on using SEO-friendly tools and techniques. This is why a top SEO and affiliate management agency like talkingAds Ltd. holds the key to success. At talkingAds, we understand that it is all about optimizing and using your metadata effectively if you want a site optimized for SEO and able to attract and sustain traffic. This is because as far as affiliate sites are concerned, human visitors and search engine bots hold equal value.

After all, if the search engine does not rank your site higher, how will people see and click on your affiliate links? It’s as simple as that! So, let’s see how talkingAds works to optimize your affiliate metadata using these vital strategies:

Look Out for SEO Issues

Remember that technical issues of your affiliate site can impact search engine performance adversely. Check the website’s health, detect issues and resolve them, with the help of a competent affiliate management agency like talkingAds Ltd. A clean website structure free of SEO issues is half the battle won.

Common SEO issues range across duplicate content, low HTML to text ratio, missing alt text, duplicate meta descriptions, duplicate title tags, broken internal link, missing meta descriptions, broken external links, multiple or missing header tags and many others. Fortunately, the talkingAds team has the expertise and tools to present an in-depth analysis of your site. Quality and presentation of data, crawl depth, scheduling plus exporting functionalities of these tools are simply amazing.

Focus on Realistic Keywords

You should not aim for search terms or keywords, just because they attract the highest volume of searches. This is because beating top affiliate sites at their own game is easier said than done. Long-tail keywords are a great level playing field for your affiliate business starting out. The amount of traffic coming from these is lower than shorter phrases.

But in the long run, the right long-tail keywords can really benefit your business. For example if your affiliate site is related to coffee blenders, consider using long-tail keywords like ‘best coffee blender for using daily’, rather than generic top ranking keywords like ‘coffee blender’. While the keyword difficulty is lower compared to the top ranking keywords, this means your chances of scoring with these keywords is better.

Optimize Metadata

Whether it’s meta tags, meta descriptions or meta titles, keeping the optimal length and format in mind is vital. First and foremost, you need to choose primary keywords that resonate with your target audience. Next step is to include these focus keywords in your title, your first paragraph of content, your H1 tag and a couple of H2 tags plus the meta description. In fact, your primary keyword should be the starting words of your title for the best results. Relevance is equally important. Focus on metadata optimization in a way that maximises the value of your content.

When it comes to meta descriptions, the character length should not exceed 160. Similarly, the meta title should not be more than 60 characters. Try using tools like LSI graph for understanding how relevant and well chosen your keywords are.

Alt image tags or attributes also need to be optimized if you want your content to be indexed properly. Additionally visual or image search is increasingly becoming important in the affiliate marketing space. Alt image tags are simply focused on using text to describe the image in short and simple words.