Should I Use Taps.io Shortlinks or the Web Widget?
Already know how Tapstream works? Then it’s time to start learning about your app marketing success.
Should I use Shortlinks or the Web Widget to track incoming visitors?
For an ideal integration we highly recommend using both. But if you’re just beginning, pick one just to get started. Both options provide attribution and conversion rates for your app marketing. No more swinging in the dark!
Shortlinks - great for specific traffic sources and split-testing
Creating shortlinks is the best way to get started. They're great for measuring traffic from specific places and split-testing.
Sales pages and landing pages
Social media bios, updates and promotions
Anything you want to split test
Use shortlinks anytime you can control the link being used. A perfect counter example is getting press: you can’t control what link a journalist is uses her article. If you could, you should give her a shortlink!
Get started: Create some shortlinks
See also: Can I Use a Custom Domain for My Shortlinks?
Web Widget - great for any traffic moving through your website
Adding the invisible web widget (JavaScript snippet) to your site allows you to:
View referral sources for website visitors that install your app
See which of your pages converts the most visitors into app users
The web widget is compliments the use of shortlinks as it automatically measures traffic coming through your site that wasn’t initiated by a shortlink.
Get Started: Add the web widget to your site
Note on attribution: what ever gets the first touch, a shortlink or your web widget, will be considered the source for that app user.
Example: If a user clicks on a shortlink you tweeted, goes to your website and then downloads your app, the user will be attributed to the shortlink - the first touch.