Dec 30, 2021
we are, each, someone's target market
seen from United States
seen from United States
seen from United States
seen from Germany
seen from Canada
seen from Denmark
seen from China
seen from United States
seen from Japan
seen from United States
seen from United Kingdom
seen from Germany
seen from Malaysia
seen from Indonesia
seen from China
seen from Norway
seen from United States
seen from United States
seen from United States
seen from Estonia
we are, each, someone's target market
External Game Design Considerations
Target Market
Who you are making the game for and whether it has value to your target market.
So how do you determine your target market?
Demographics - (Data that can be proven) eg. Gender, Age, Occupation, Education Level, Location, Salary, Income, Relationship Status, Number of Kids...
Psycho-graphics - eg. Likes, Dislikes, Interests, Hobbies, Activities, Personality...(knowing what music and TV shows they enjoy can be very helpful)
Psychology of Consumer Behaviour
This can be based on the demographics and psycho-graphics of the consumers.
Culture Symbolisms/Beliefs & Taboos
This can include religion. Things like colour symbolism and meanings behind hand gestures are examples of things to take note of.
Economic
Some places may have bad network or do not have the consoles to play certain games. You should know what is available/not available in different parts of the world.
Technology
(Can be related to Economics) Some countries have lower level or different technology.
Sourced from: Fundamentals of Game Design class