Showcasing the ‘UNTOLD HAIRCARE SECRETS’ of Gypsy Syrup through the design language, branding identity and brand voice.
The logo of Gypsy Syrup derives its design from its name. The symbol of ‘wheel’ on the flag of Romani people is modified into the eye that represents brand’s vision to cater to all the haircare needs of women with diverse backgrounds. The combination mark was chosen to establish the brand’s name and increase its recall value as well.
The brand voice is given a wise tonality with a reinforcement of the idea of ‘knowledge of gypsies’ and the ’mystical world of nature’ that is the USP of the brand.
The Heading Font used is Roxborough CF that complements the design elements used in the logo and elsewhere, while Subheading Font used is Fahkwang extra light.
Gypsy Syrup | Untold Haircare Secrets
Volume | Creative Agency In Delhi-NCR
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