On the Public Square Redesign
Many years ago when I was the "Tech Czar" for the City of Cleveland I was invited to give a speech at the Union Club to a group of attorneys and real estate developers. It was after my speech on technology redevelopment that the city was engaged in at the time - eTech Hatchery, IdeaCenter, Tyler Elevator - when a very angry attorney stood up and asked me what was being down about the "shit hole that is Public Square." And clearly one of the iconic venues of Cleveland has morphed into a tired, almost forgotten about destination. A destination in name only - since if you are not transferring from one RTA bus to another I doubt you ever walk through Public Square.
The redesign of Public Square is a civic must. This is year the city of Cleveland grew up. It is the welcome mat for the city as well. And to see Public Square in such a tired condition is more than embarrassing. So, I was excited to see news of a redesign of Public Square in the Plain Dealer. The architecture columnist of the paper - Steven Litt - detailed the complex redesign of the Square. (See link below.)
The City of Cleveland's Group Plan Commission put forth a "radical' plan for the Square with a clarion call to the civic, Foundations and private industry leadership for the $30 million to implement the plan. The redesign does offer some fun attributes for the new Square including a cafe, a "splash zone," speakers terrace and new landscaping.
And yet, in my opinion, the plans are rather sedate and not as "radical" as portrayed. Are the changes necessary? Of course. But did the planners provide Cleveland with the best possible design for a new Public Square. I, personally, don't get that feeling. As with so many architectural and design opportunities in the city, we squandered this one. Where is the cool signage and technology to be implemented into the Square? Could there have been better landscaping? Could the plan have been extended down Euclid Avenue to East Ninth including way finding signage and digital signage giving the area a smaller "Times Square" feel? I do believe so.
And to come out with the plan with no financing options is a bit peculiar. The City of Cleveland alone should have immediately offered $5 million to get the fund raising started.
Green space in urban environments are so important to the life and vitality of the City. I praise the city for delivering a good plan. Solid. But not spectacular. And Cleveland, in my mind, deserves the spectacular.
Would enjoy hearing your thoughts, Cleveland?
Steven Litt, PD column: http://bit.ly/1i8PxYn