#technical marketing

[theexpertcafe]

How to Earn Extra Income As A Technical & Digital Marketer

Expert in Technical & Digital Marketer! Want to know how to earn extra income online? Check out our best methods to earn extra income online as a marketer.

[techzant]

What is Technical Marketing & How It Can Help Your Business?

What is Technical Marketing & How It Can Help Your Business?

Introduction Technical marketing can be the key factor of your online business if your business deals with products and services. It is vital to know the technical aspects of any products that your business is providing. The marketers should have an understanding of the businesses for better growth. Technical expertise is necessary to bring audiences and provide them valuable services. Any…

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[indraqilasyamil]

Workshop class property marketing closing million money" raup jutaan rup...

[realityruinedmylifeandstuff]

i’m learning seo looook what i found...

also liam came up in zayn’s fav color and zayn’s in liam’s.... coincidence??

[citypeoplenews]

Assistant General Manager at a Leading Oil and Gas Industry

Assistant General Manager at a Leading Oil and Gas Industry

Ours is a service company in the power, oil and gas industry. We started operations over 2 decades ago and have strategic alliances with international companies which are world leaders in their respective fields. We provide engineering, procurement and construction as well as other related services.

We seek to immediately recruit an experienced and dynamic individual for the position of:

Job…

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[startupinstitute-blog]

Startup Institute Launches Part-Time Classes: RampUp in Ruby, Web Design or Technical Marketing

Want to switch careers? Improve in your current role? Get a promotion? Start with RampUp!

Today, it seems that every employer--regardless of industry--values technical skills in all forms. At the same time, learning these skills outside of the classroom can be a struggle. Startup Institute has created a program that exposes industry veterans and beginners alike to the most cutting-edge topics.

“Because of the new project structure, students will leave with a personal site which they designed, built, and deployed live. Perhaps more importantly, by joining RampUp, students gain access to the vast Startup Institute network and become a part of this growing community.”

Taught by instructors who are working professionals in their field, you’ll get the skills and insight to apply your learnings directly in your job or future position. Instructors are knowledgeable, driven individuals who want to make an impact on their surrounding communities by paying it forward. Not only are our instructors talented in their subject areas, but they are also passionate about their hobbies and are life-long learners. We have a programmer who plays bluegrass mandolin, a marketer who happens to be an excellent vegetable pickler, and a designer who is formidable on the kickball field.

All US cohorts (Chicago, Boston, New York City) will launch on the last Thursday of each month. The next cohorts are Thursday, July 31st and Thursday, August 24th. The first London cohorts launch on Tuesday, July 29th.

We hope to have you join our community! If you have specific questions or concerns, please e-mail [email protected] (for all US cities) or [email protected] (for London).

There are still a few spots left in our July classes! Register here today to secure your seat.

[startupinstitute-blog]

5 Reasons Why Social Media Matters to A Business

For any business, big or small, social media platforms like Facebook, Twitter, and Youtube are ways to develop new products and improve customer engagement. Companies commonly ask, why should we use social media? How can we start using it? What’s the point? Don’t get stuck in a media ice age, take your marketing online with social media. Here are five reasons how social media will (and should) work for you.

1.  Create an online voice

2. Build customer engagement

Learn your customers. Learn their behavior and what they’re interested in, so you can communicate with them better. For example, Coca-Cola created a Diet Coke Pinterest board to which they pin user-generated content. Of course they ask the user first before posting their images, but the board does more than just consolidate photos of Diet Coke. Coca-Cola is able to see what their advocates enjoy about the product and how their customers experience it, while building their credibility. By directly asking customers to share their experiences of Diet Coke, it shows they care about their customer and want to know more. Here’s a great article on ways to build brand trust through social media.

3. Add extra value to customer service

Cut out the hassle and long wait times. Respond to your customers needs immediately, in real time because customers appreciate personal interaction more than you know. And don’t take a customer’s negativity as bad news. Many times, it’s an opportunity to exceed expectations. For instance, The Four Seasons handled one of its guests worst nightmares, but responding immediately and offering a solution. An irate traveler tweeted about how he arrived late to the hotel in Palo Alto and was put in an inferior room. The hotel responded, promising to make it up to him. The traveler ended up spending many nights in Palo Alto for work, and promised in his next tweet to spend a mjaority of those at The Four Seasons. Read more about how brands are leveraging social media to deliver incomparable customer service.

4.  Get the most out of the marketing budget

Using social media should cost very little, and in some cases can cost nothing. Costs come with using data collection services or paid placements like Facebook Advertising, Twitter Ads, or Google Ads. You won't see the immediate effects of your organic social media growth, but if it is done right you will see the rewards. Take Starbucks for example. They used Twitter to build a Tweet-A-Coffee campaign, which generated over $180,000 in sales. The campaign allowed customers to give a $5 gift card to a friend by putting both @tweetacoffee and a friend’s handle in a tweet. To do so, the user had to link their Starbucks account to Twitter -- an easy ask. The company linked 54,000 users Twitter IDs to their mobile phones, thus increasing their mobile users.

5. Do something unexpected!

Social media is an opportunity to step out of traditional marketing. WestJet did as a holiday marketing/PR campaign that didn’t focus on their product offering at all. Instead, they used social media to engage their online audience. In the video the Canadian airline is giving away free gifts to its passengers and simply spreading holiday cheer. The article was shared over 1 million times on Mashable (a first for the site), and the video was viewed millions more. Before this video went live people outside of Canada and the US didn’t have a clue who WestJet was, but 14 million views later most people will think of WestJet first when flying to Canada. Now this is how you do social right!

Erik M Granados is a recent transplant to Chicago from Texas, and a Technical Marketing graduate from Startup Institute Chicago. Erik is a social media expert that tracks user engagement to measure a company’s marketing successes.