N4 PrimeRoute enables optimal, real-time routing, dispatching and monitoring of container handling equipment within the terminal.
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N4 PrimeRoute enables optimal, real-time routing, dispatching and monitoring of container handling equipment within the terminal.
N4 Expert Decking considers the state of the yard in real-time, dynamically assessing container volumes, CHE locations, stack configurations and terminal specific business rules for "best-case" stacking of import, export and empty containers.
A TOS For Every Terminal
With over 30 years of experience working with leading terminal operators, Navis delivers the industry’s premier software system and applications for optimizing every facet of facility operations.
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International Container Terminal Services Inc.
Manila, Philippines
December 2009
Position: Intern
Objective 1: To obtain knowledge on the competitive business strategies undertaken by ICTSI to counter rising competitors in its respective market.
Objective 2: To evaluated terminal operations and analyzed competitive business marketing strategies (Business-to-Business).
International Terminal Container Services Inc. (ICTSI) is a port management company in the Philippines. It has a position in the acquisition, development, management and operation of container cargo terminals both in the Philippines and worldwide. The service ICTSI provides are as follows: cargo handling and related services to containers, storage facilities and services, roll-on roll-off and anchorage services to non-containerized cargo or general cargo.
Background of ICTSI
ICTSI is in the “business of acquiring, developing, manageing and operating container ports and terminals worldwide”. It was established in December 1987 in the Philippines to acquire the Manila International Container Terminal (MICT) from the Philippine government for privitazation. In 1994, an aggressive international and domestic expansion program was launched.
Photo: MICT Manila, Philippines
ICTSI’s business strategies are the following:
1. Maintain leadership position in existing markets.
2. Pursue new opportunities for expansion.
3. Diversify geographically.
Future of the Business
The future of ICTSI is dependent on many factors such as the supply and accessibility of oil, demand and supply of imports and exports, technological and infrastructure improvements and the growth, exchange rates and further development of countries.
The supply and accessibility of oil is important because all shipping companies (customers of ICTSI) are dependent on oil for mobility. Machines at ICTSI also depend on oil. If oil supply and accessibility decreases, it will mean that less ships can travel to the port terminals to deliver goods, meaning less economic activity for terminal service operators such as ICTSI. So in order for ICTSI and their customers to continue operating, oil supply and accessibility must be taken into account.
The main business of ICTSI is the receiving of imports and the sending of exports. If countries were to become self-sufficient or demand less of imports/exports, there will be less business for terminal operators and shipping lines.
Technological improvements help terminal operators to increase turn-over time/efficiency. If a shipping line can dock and leave with new goods at a quicker time in Port A than in Port B, Port A is the sure winner. Shipping lines are separate businesses, so they to want to improve efficiency to maximize economic activity and generate profits, in order to assist these shipping lines, terminal services such as ICTSI must improve technology and infrastructure such as the speed of the cranes. ICTSI has been improving its infrastructure, in March 2010, ICTSI bought eight new rubber-tired gantries (RTGS) used to transport containers. ICTSI also develops their own software to keep track of shipping lines, containers, and turn-over time.
Photo: New Rubber-Tired Gantries (RTGS)