Gamifying Sustainability at the TFF Summit
Global agribusiness BASF understands the diverse challenges farmers face every day around the world. To help more people learn about the complex decisions farmers must make, they have developed an interactive online game that allows anyone to virtually manage a crop field from their computers. As supporters of the TFF Global Summit, we invited the BASF team to share their Sustainable Farm Game with the TFF Community as part of the Next-Gen Assemblies at our TFF Summit.
We spoke to BASF’s Andy Beadle about the challenges BASF are working to solve, and how TFF’s approach to next generation innovation can help us feed and nourish 9+Billion people in 2050.
“The connections that we make at events like this, people working together in completely different ways, I’m sure will deliver new innovations” - Andy Beadle, BASF
TFF: What does Food & Nutrition security mean to you?
Andy Beadle: Everything: because we believe that every man, woman and child must have access to healthy and nutritious feed now and in the future – it is essential for the quality of life.
TFF: How can Next-Generation Innovation help?
Andy Beadle: As a society we have to do more to develop robust systems that ensure long term food security. Only game changing thinking, relentless innovation and ambitious investments in new technologies will help us meet the challenges that we face.
TFF: Can you describe the main challenge the BASF Sustainable Farm Game explored at the TFF Global Summit?
Andy Beadle: Every thought for food, to a lesser or greater extent, starts with somebody (be it a farmer, an individual or a collective) putting a seed into a growing medium, typically the soil, with the expectation that they will harvest something that can be turned into food to feed a hungry planet. The main challenges that our session explored are two fold: (i) farming is an inherently complex business, and (ii) farming sustainably is all about trade offs – there is no free lunch. Our session invited participants and would-be farmers to manage a virtual farm sustainably over a number of crop production seasons.
TFF: In one sentence, can you tell us how are you helping feed 9+ Billion people by 2050?
Andy Beadle: We recognise that we have to do more and commit to play our part thorough: (i) the relentless development of the innovative solutions that farmers need, (ii) investing in our employees’ creativity and energy and (iii) by reaching out to all interested in food security and nutrition to harness our collective skills to build a movement for sustainable agriculture.
Photo by Jelmer de Haas
We are grateful BASF shared their game with us, and we’re looking forward to continuing to work with them in our TFF journey to create a better food future!








