SXSW Low Down: Leo Burnett Gets Down to Work
So this latest series of videos by Ad Legends Leo Burnett, showcases the trend of talking about trends, and in the process shares another emerging trend; that of agencies and other companies re defining what they "do". In this example, agencies are redefining themselves as not just promoters of products, but rather stewards of trends. In doing so they move into a space once occupied solely by independent bloggers, techsperts and visionary types.
In this series, Leo Burnett shows us what we should be thinking and talking about this year with their focus on the players and products of the 2013 SXSW festival. Here Jon bigs of Tech Crunch talks about the latest move to create new hardware. Check out the whole series here:
http://www.youtube.com/playlist?list=PL_H_-MLJ5RYHIkbouV-ZMmx_xPJDEY4Aa