"Boumia," from Leila Alaoui's series "The Moroccans."
Leila Alaoui’s Portrait of Morocco
© Leila Alaoui
"Essaouira," from Leila Alaoui's series "The Moroccans."
"Tamesloht," from Leila Alaoui's series "The Moroccans."
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"Boumia," from Leila Alaoui's series "The Moroccans."
Leila Alaoui’s Portrait of Morocco
© Leila Alaoui
"Essaouira," from Leila Alaoui's series "The Moroccans."
"Tamesloht," from Leila Alaoui's series "The Moroccans."
Capturing the Stunning Faces of Morocco
MAY 21, 2014 ⦿ 11:05 AM BY JORDAN G. TEICHER
French-Moroccan artist Leila Alaoui has always been fascinated by the rich ethnic and cultural diversity of her native country. Inspired by the aesthetic and approach of Robert Frank’s The Americans and Richard Avedon’s In the American West, she started traveling through Morocco with her portable portrait studio, documenting the people she met along the way. Her ongoing project, “The Moroccans,” is a celebration of her countrymen and heritage. Alaoui’s project is complicated by the fact that Moroccans are particularly apprehensive about being photographed. “Most Moroccans grow up hearing stories of witchcraft and are often afraid of the ‘evil eye.’ It is commonly believed that one can throw a spell at someone by using his or her photograph,” Alaoui said via email. “Moroccans are also tired of being photographed by Westerners as ‘exotic’ subjects and have grown to react aggressively towards anyone who wants to photograph them without permission.”
Undeterred, Alaoui has embarked on about 20 road trips across the country in the last few years, traveling through the Atlas Mountains, the Rif Mountains, the Sahara, and a variety of coastal and inland regions of Morocco including Essaouira, Tangier, and Marrakech. In each location, Alaoui sets up her portable studio in public places, markets, and other private gatherings after spending a few days getting to know the locals. “I believe that being a Moroccan photographer makes people feel a bit more comfortable once they feel they knew me a bit more,” she said.
Alaoui photographs anyone who passes by her studio or asks about her project. She prints a small photo on site with a portable printer and then distributes the photos to all the people she photographs. “Sometimes if I see interesting faces walking by, I run after them and try to convince them to do a photo. But they usually don’t accept,” she said.
Morocco’s geographical diversity gives each region distinct traditions and lifestyles. Part of Alaoui’s intention is to capture some of those characteristics, some of which are disappearing as the country continues to develop. “In most Berber villages, for example, baby girls were given face tattoos so people could recognize to which tribe they belonged. Today, there are very few women with these tattoos,” Alaoui said.
Alaoui’s photographs are on display in the Photomed Festival in Sanary-sur-Mer, France, until June 15.
Do You Know that Henri Matisse Actually Came to Morocco?
The first thoughts that come to one’s mind when one thinks of Henri Matisse are France, fauvism, raw shapes and colors, smooth brushstrokes, modern art… But never Morocco! Why not? First, because not many people know that Henri Matisse actually came to Morocco (twice). Second, because not everybody knows Morocco…
Matisse: Radical Invention 1913-1917 @ MoMA
Culminating with the endlessly re-worked, monumental Bathers by a River (1909-10, 1913 and 1916-17) and by the equally imposing The Moroccans (1915-16), MoMA’s long-due investigation of what can arguably be considered as the most interesting phase in Matisse’s life-long artistic experimentation never actually reaches a proper high point.
Capturing Morocco’s fading traditions
Recently, the Sydney Morning Herald named Morocco one of the best destinations worldwide for photographers. From the towers of spices in ancient souks to the red-clay brick of desert towns, according to the Australian newspaper Morocco is all about colour. This image of Morocco as a vibrant colour palette can also be found in Leila Alaoui’s The Moroccans: a photographic series of contemporary life-size portraits in which she aspires to capture Morocco’s rich cultural and ethnic diversity. al.arte. was given the opportunity to talk to the talented artist herself and learn more about this amazing collection of photographs.
[caption id="attachment_7546" align="alignnone" width="690"] Bride of Khamlia, South of Morocco (2014) © Leila Alaoui[/caption]
In 2011, French-Moroccan multimedia artist Leila Alaoui set out on her first road trip to Morocco. Originally, her aim was to do something about Morocco’s fading traditions. “When you travel to Beirut and to other Arab cities that are a bit more developed you feel like everything is very Europeanized. In Morocco, when you go to the countryside it’s still so authentic, but I feel it’s kind of disappearing, so I wanted to do a project on Moroccan heritage”, she explains. Moreover, Alaoui wanted to capture the rich diversity of the country. According to her each region possesses its own uniqueness; “when you compare a mountain region to a desert region, you will find so many contrasts; it’s a different climate, different tribes, the people look different, they dress differently, it’s a totally different way of life.
Now, three years later, Alaoui has gone on more than 20 trips. While she has covered most of her native country, she is yet to explore the sahrawi or desert region in the deep South, a journey she plans to embark on within the coming six months. Prior to setting out Alaoui always tries to find someone she knows in the region to be her local assistant. In order to do her work, she explains, it’s crucial to gain people’s trust. “In Morocco people don’t like photography for two reasons. One is that I think people are tired of Europeans coming and photographing them as if they are exotic objects. And the second reason is that there is a lot of witchcraft and superstition, so if someone takes their picture they might use it for witchcraft. However, if I spend some time with people, and they like me, they might say ok let’s do it. So it’s not easy at all, especially with the women.”
[caption id="attachment_7542" align="alignnone" width="690"] Souk of Tounfite, Middle Atlas (2011) © Leila Alaoui[/caption]
When travelling Alaoui usually stays with the family of her local assistant. To be considered part of the in-group she spends about a week mingling and hanging out with the locals; she eats in their houses and spends hours with them talking politics and listening to their stories and problems. Her Arab roots certainly facilitate the process. “They think I’m a Moroccan living abroad. I can speak Arabic, so they can definitely see I’m Moroccan.” At first Alaoui doesn’t talk about the photography aspect of her project that much, because she knows it will scare people off. She tells them that she is exploring the country and that she is doing a book on Moroccan traditions, as this is what she would ultimately like to bring about with her project.
The photography element only becomes apparent when Alaoui sets up her studio. “In rural Morocco you always have markets once a week in the village where all of the people of the area come to sell their vegetables […] and what I do is, I set the studio up in the middle of the market.” Alaoui usually goes to non-touristic areas where people are not used to seeing strangers, and especially foreigners. Some people know her, because they have seen her around the area, but a lot of people don’t. “I’m kind of the activity of the day, because everyone is like: there is a woman who looks European, but she speaks Arabic and she has a studio there.”
Normally all the kids of the village follow her around and watch her set up her studio. She starts by photographing the kids and gives them printouts of the photos. Once the people notice what Alaoui is doing and that the photos are free, they slowly start to gather around her mobile studio. When she sees someone with an interesting face walking by, she stops the person, and asks if she can take a photograph for her book project. Most people say no, but some people consent.
[caption id="attachment_7541" align="alignnone" width="690"] Souk of Boumia, Middle Atlas (2011) © Leila Alaoui[/caption]
One of Alaoui’s most memorable photographs is the one of the water seller, “it was really a miracle!” as she describes it. Alaoui tells me that she was in a village where it was really hard to find people willing to be photographed. It was cold and she spent a lot of time on the market without taking any good shots. As her camera had little power left she was just about to pack up her studio when out of the blue the water seller showed up. “All of a sudden, I see this guy coming into the studio without saying a word, wanting his picture to be taken. I slowly put my equipment in place and took two photos of him and then he left. He didn’t even wait for me to print the picture, he just left.”
When it comes to photographing women Alaoui maintains a different approach. “There is no way women will want to be photographed out on the street where everyone can see them”, she explains. Therefore, she usually does two photo shoots, one at the marketplace and one during an informal gathering with the women. “What I do is, I buy lots of food and gather all the women of the village, they’ll all be cooking and eating and then some of them agree to be photographed, it goes slowly, but it’s never really easy.”
Alaoui’s photos show that in Morocco traveling from region to region seems more like traveling from country to country. The country’s cultural diversity is manifested in all aspects of life: the language, the clothing, the cuisine, but most of all in the people. With her collection Alaoui tries to capture Morocco’s different cultural identities, especially since nowadays a lot of traditions are disappearing. “One thing that is interesting for example, is that in the Berber villages all the older women have tattoos on their chins. These tattoos are marked at birth, so people know which tribe the woman belongs to, but you don’t see any young women with those tattoos anymore, it’s only the older generation. So these things are part of the disappearing traditions.”
[caption id="attachment_7543" align="alignnone" width="690"] Jemaa El Fnaa (2011) © Leila Alaoui[/caption] [caption id="attachment_7544" align="alignnone" width="690"] Khamlia, South of Morocco (2014) © Leila Alaoui[/caption] [caption id="attachment_7545" align="alignnone" width="690"] Khamlia, South of Morocco (2014) © Leila Alaoui[/caption] The Moroccans will be on display at the next edition of the Photomed Festival in Beirut in January 2015. For all updates on Leila Alaoui’s work, visit the website and sign up for the newsletter.
From the series The Moroccans
Alaoui Leila
1982-2016
http://www.bjp-online.com/2016/01/amnesty-photographer-leila-alaoui-killed-in-burkina-faso-al-qaeda-attack/
«Art plays an important role in reflecting and questioning our societies» – Leila Alaoui
Siamo venuti a conoscenza dei lavori di Leila durante l'Expo 2015, dove tre ritratti fotografici della serie "The Moroccans" erano esposti al padiglione del Marocco.
Oggi, condividendo alcune fotografie del progetto, vorremmo ricordare la talentuosa fotografa franco-marocchina, venuta a mancare ieri in seguito alle gravi ferite riportate nell'attentato ad Ouagadougou – capitale del Burkina Faso dove si trovava l'artista per la realizzazione della campagna Amnesty "Il Mio Corpo: I Miei Diritti".
Un pensiero a Leila, e alle vittime dell'attentato.