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How I Felt When I Got Off The Stage Tonight..💪💪💪💪💪 Thank You To Everyone Who Came Out💯💯💯💯💯💯 LADY BOSS ROSS Does It Again..... @tonywinkmusic @djjaimeo @foreverleggz @foreveryoungquincy @glowfather #TheBrandBuilder #Djjaimeo #Nyc #StarLifeTours #WeTrapDifferent www.wetrapdifferent.com (at Flatiron Hotel)
Go Hard Or Go Home Tour Lady Boss Ross Had To Go Hard....#Nyc #Harlem #LenoxAve #TheBrandBuilder #Djjaimeo #StarLifeTours @thehypemagazinenetwork @wealthnationentertainment @foreveryoungquincy @tonywinkmusic @djjaimeo HARLEM FOR THE WIN🔥🔥🔥 (at Flatiron Hotel)
How I Felt When I Got Off The Stage Tonight..💪💪💪💪💪 Thank You To Everyone Who Came Out💯💯💯💯💯💯 LADY BOSS ROSS Does It Again..... @tonywinkmusic @djjaimeo @foreverleggz @foreveryoungquincy #TheBrandBuilder #Djjaimeo #Nyc #StarLifeTours #WeTrapDifferent www.wetrapdifferent.com (at Flatiron Hotel)
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#Repost @ballup_ceo (@get_repost) ・・・ Fun day filming my man @theqonfox talk show with @skulleeroz!!!! Watch what's next! #TheBrandBuilder #BackstreetBoys #TheQShow
50 Metrics To Track for Social Marketers
I'm getting quite fond of lists. I know they always go down well in the blogosphere but my 80 Rules of Social Media seems to have performed better than usual. There is even a poster being designed for it. Rules 10 and 23, possibly my favourite rules, talk about ROI as the most important thing you should measure
But as I've spent most of today talking about metrics to clients (and what you should / cloud measure), I just wanted to re-publish the list of social media metrics to measure, from Olivier Blanchard's book - "Social Media ROI". The best book by a country mile ever written on the subject. Tweet him here if you agree.
"Just because you can measure everything, doesn't mean that you should".
So in all their glory, and hopefully Olivier (or Que his publisher) won't be too upset, here is that list.
Maintain a List (or Dashboard) or Everything You Can Measure
Number of Twitter followers
Volume of outbound updates per day
Volume of inbound tweets per day
Number of @ replies generated per day
Number of RT generated per day
Number of click-throughs via Twitter
Number of Facebook fans (even if they aren't called fans anymore)
Volume of updates per day
Number of "likes" per day
Number of "likes" per update
PTAT (People talking about) per day on Facebook
Number of unique fans who saw each Facebook status update
Number of "comments" per day
Number of "comments" per update
Number of replies to comments on Facebook
Number of click-throughs via Facebook
Other Facebook activity (discussions, downloads, event RSVP etc...
Number of daily visitors to your blog
Number of unique visitors who saw each blog post
Number of visitors to website via each blog post
Number of views and downloads (video)
Number of downloads (audio / apps / podcasts)
Number of downloads (PDF's / white papers / study / research etc...)
Volume of mentions across channels
Volume of positive brand sentiment - compared to negative / neutral
Volume of positive sentiment directly addressed to the brand
Net negative mentions across all social channels
Number of complaints about the brand across the social web
Number of complaints directed to the company account
Number of complaints you responded to
Customer service requests on Twitter (per hour / day / week)
Average number of @reply updates to complete a customer service request
Average amount of time to close out a customer service request
Average response time to each complaint
Net number of positive outcomes to customer service requests (resolutions)
Net number of positive outcomes to customer service requests (no resolution)
Net potential reach
Net frequency of interactions / touches per customer / audience / group
Net unique visitors to the website
Net unique visitors to the website via content seeded across social media channels
Traffic to website from each social network / channel (comparison)
Bricks and mortar in store traffic
Response to promotional offers (tracking codes, QR codes, discount codes, voucher codes etc...)
Event attendance (physical and/or virtual
Net number of transactions
Net sales volume (total / by product / by category / by location etc.)
Net number of transacting customers
Average buy-rate / frequency of transaction in a selected group
Average yield / financial amount per transaction in a selected group
Conversions (all of them / across every demographic / location / interest group)
There are a few more we could add to Oliviers list (this was initially compiled in 2011) but the point here is that we should be tracking at least a selection of these metrics. And if you don't know how to (and your job depends upon the success of your social media activity), you should find out pretty quick.
I'd obviously be ahppy to help / point you in the right direction @JeremyWaite as I'm sure Olivier would as well via his Twitter account @thebrandbuilder. He also has a great blog you can read here.
Hope that was helpful :)
I hate to harp on too much about Olivier Blanchard, many of my friends and followers know I pretty much live by his book @AdobeSocial - but I'm re-reading this article from @HarvardBiz and needed to share. It is not only a great piece of writing, but a fine assessment and insight into the messy world of social media ROI. Enjoy!
