May 16, 2017
Great podcast
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Great podcast
If you're looking for an example of an old media business that gets digital then you won't do much better than the Financial Times. And if you want to see an old media business show it can build a great digital product, you won't do much better than the newspaper's fastFT news stream. If you want to know how they built it, here's the results of our chat with FT strategic products digital product manager Alex Walters.
News UK is unusual among newspaper groups in taking a hardline approach to digital subscriptions, eschewing metered models for an offer that provides online access to the whole bundle, or none of it. What's clear from talking to CEO Mike Darcey is that this all-or-nothing approach and commitment to the bundle are at the core of News UK's plans.
What if the most interesting growth area in the media economy isn't in providing stuff for people to read or watch but to create things to act as a companion?