product & insights

Interesting stuff from around the traps

[productandinsights]

Oh, so that's what a funnel is

What do you think of when you hear the word “funnel?” Before I became a media reporter, I thought of the Tin Man’s hat from “Wizard of Oz

[productandinsights]

How the NYT chose 'parenting'

Cooking made sense. Crosswords were easy.

[productandinsights]

10 key principles for data-driven storytelling

Don't overwhelm your audience, make information relatable and digestible, and more advice for journalists working with data

[productandinsights]

The importance of tone and personality in mobile storytelling

Journalists from BuzzFeed, Quartz, and The Wall Street Journal explain how media organisations can better engage their readers on-the-go

[productandinsights]

News Corp. in Advanced Talks With Facebook on Subscriptions

News Corp., publisher of the Wall Street Journal and the Times of London, is holding "very advanced" discussions with Facebook Inc. about subscriptions to its content online, Chief Executive Officer Robert Thomson said.

[productandinsights]

Why publishers need to protect their reputations in the age of server-to-server - Digiday

Most publishers are well aware of the benefits that can come from implementing header bidding and server-to-server containers. But what they might not know is that these increasingly popular monetization tools have ushered in a new threat to inventory quality. Sponsored content by OpenX

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How The New York Times moderates 12,000 comments a day - Digiday

The Times is automating its comment moderation, but the function still relies on its 14-person community desk that sifts through 12,000 comments a day.

[productandinsights]

When certainties fade: The changing state of academic research into the changing world of news

"Nostalgia provides reassurance and self-gratification, but it is also intellectually and socially stultifying. It is time to move on, make sense of the present by learning from history, not by clinging to it, in order to help shape more productive futures."

[productandinsights]

Newsonomics: The New York Times’ redesign aims to match the quality of its products to its journalism

With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a "shift from platform to reader."

[productandinsights]

Schibsted is creating new editorial formats — from messaging to personalized homepages

"This is not a reorganization that is forced upon a publisher. It's a joint realization that if we join forces we can do more than by operating on our own."

[productandinsights]

Facebook recruits its top publishers for exclusive shows - Digiday

Facebook is paying BuzzFeed, Vox Media, Mashable, Refinery29 and others for video shows.

[productandinsights]

Facebook Building Feature to Let Users Subscribe to News Publications

Facebook may soon help its users do something unfamiliar on the platform: pay for news by building a feature that would allow users to subscribe to publishers directly from the mobile app.

[productandinsights]

How Refinery29 gets a 63 percent click-to-open rate on its biggest newsletter - Digiday

Ten years after the millennial woman-focused startup began sending city-specific newsletters, its biggest newsletter boasts an open rate of 63 percent.

[productandinsights]

2017 Internet Trends Report

2017 Internet Trends Report | Kleiner Perkins Caufield Byers

[productandinsights]

New York Times' paid Cooking dishes up next-step reader revenue strategy

Yes, readers will pay for news from the publisher, but how many will pay for Cooking, Watching and other Times products soon entering the market?

[productandinsights]

Here’s How Top Women’s Magazines Are Doing Online

The most recent comScore data provides a snapshot of the transition to digital.

[productandinsights]

The Washington Post is using augmented reality to let audiences explore iconic buildings with their iPhone

The publisher is expanding its augmented reality offering with a new series