5 Books that Answer the Call to Attention
As the value of attention rises, so does our need for resources. If you, like us, are eager to find even more innovative ways to win at attention then take a look at what we’re reading at The Science Project.
1. Yes! 50 Scientifically Proven Ways to be Persuasive most notably by Dr. Robert Cialdini
Have you ever wondered how to influence human behaviors in a covert and effective way? As the industry hustles for consumer attention while competing against a number of brands within a few hundred feet of their own storefront, Yes! will teach you how subtle shifts in language and intention can seriously augment the influence you have on your audience.
2. The Gift by Lewis Hyde
In The Gift we can relate the goal of attention to inspiration. Consider what inspires you as an artist, as a marketer, as a producer and how that understanding may extend to your end consumer. If we are able to understand the art of inspiration then we may find ourselves correctly influencing our consumer through our own intentional behaviors
3. Drunk Tank Pink by Adam Alter
Get ahead in the race for attention with Drunk Tank Pink and learn how to influence assumptions made about your brand or your agency’s work. Understanding universal connotations of words, symbols, names, and colors will urge you to consider what your brand may be communicating to consumers with our without your permission.
4. Contagious by Jonah Berger
What makes anything go viral? If you’re wondering then this is the book for you! Contagious reviews the 6 basic principles of what impacts consumers and compels them to become brand stewards to generate word of mouth (read: free) advertising.
5. The Upside of Irrationality by Dan Ariely
Consider taking a behavioral economists’ approach to understanding your consumer. Yes, for many of us, our key aim is to attract, inspire, and establish loyalty, but we must remember that this is all a means to a very tangible financial end. Use Ariely’s book to understand what drives human behavior to the point where you may have control over what your audience’s purchases and what relationships they build.
Post by Mela Lawson, Communications Strategist at The Science Project
