Day 43 - why Visuals work for content strategy? Here is my theory: it's about abstraction. Make readers deals with ideas. . A content is self sustaining product: it have to benefit itself and make itself desirable. . A content needs a container. The container is a BRAND. Everything is brand. If one deliberately chooses to not follow a brand, brans him/herself as a "no-brand" people. . A brand is a concept that makes readers believe what they consume and says why is trustworthy. . Contents empower Brands, Brands empower contents. And both create Experience. . Experience is the way we think, the emotions we feel about the content and how it helps us to reach our goals. . And is because all of the above that we recognize the to objects in my drawing. They recall emotions: that forbidden pleasure of a spoon of Nutella on the couch. The sip of iced Coke in a hot day. And everything with that subtle sense of affordable sin that make life spicier. #contentstrategy #contentmarketing #visualthinking #sketchnotes #thewaywework