Native & video Ads - #thinkcontent
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Native & video Ads - #thinkcontent
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Native & video Ads - #thinkcontent
New Post has been published on https://sports.newonline.help/native-video-ads-thinkcontent/
Native & video Ads - #thinkcontent
Native & video Ads - #thinkcontent
New Post has been published on https://videogaming.newonline.help/native-video-ads-thinkcontent/
Native & video Ads - #thinkcontent
Native & video Ads - #thinkcontent
New Post has been published on https://real-estate.newonline.help/native-video-ads-thinkcontent/
Native & video Ads - #thinkcontent
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Loving the table setup at #thinkcontent summit #nyc (at Metropolitan Pavilion Events & Production Services)
Key Takeaways from the NewsCred #ThinkContent Tour SF
I’m a little delayed on this, but wanted to capture and share some of the best takeaways from this awesome event.
The New Consumer: How Understanding Consumer Behavior Can Help Connect You To Your Audience
Cenk Bulbul, Head of Strategy & Insights, Ads Marketing, YouTube
Consumer needs are…immediate, purposeful, personal
Content should be…informative, authentic, original
Model for thinking about how your content maps across the customer journey:
Hero – entertain and inspire
Hub – regularly updated destination with valuable content
Help – answers to consumer question
Good to know: lots of data available at www.thinkwithgoogle.com/youtube-insights
Speaking To Millennials: Why It Matters & Strategies For Success
I initially wrote this session title as “Speaking with Millenials” which in retrospect probably would have been a more accurate participle to choose. Anyway, this was a panel discussion with Hamilton Brown from Taco Bell, Eric Toda from Airbnb, DJ Capobianco from Twitter, Annie Lee from Pinterest, and Eric Oldrin from Instagram, moderated by Sarah Frier from Bloomberg.
Don’t encourage them to story tell, encourage them to story make (have adventures) – Eric Toda, Head of Global Social Marketing, Airbnb
You don’t want to walk into a party and just talk about yourself – Eric TodaThink about grouping users by ethos, not by age - Airbnb has Identity Voyagers, Pioneers, and more
Let people have fun with your brand and poke fun at it – Pinterest highlighted and celebrated “Pinterest fails” Halloween costume attempts
Real-time = a great opportunity to deliver value to your users, and capture great everyday moments that can be turned into future content – Airbnb sent a helicopter for a stranded user whose lodging fell through
The Era of Amplification and Personalization
Jason Miller, Senior Manager, Global Content Marketing Solutions, LinkedIn
Highlight of the day for me. Beyond the great content marketing advice, this was a master class on how to give a kickass presentation while also cementing a distinctive personal brand. His blend of content marketing expertise with metal/rock gods (exploding pie charts, anyone?!?) was memorable, valuable and fun. Some choice takeaways:
When did we all forget to be interesting?
Be the best answer to the question on your customer’s mind
Content marketing is easy; being interesting is not
Repurpose content like leftover turkey – start with a Big Rock, then lift/repurpose to create turkey slices
Big Things Happen When Content Meets Data
Peter Krmpotic, Senior Product Manager, Adobe Experience Manager
This was primarily a discussion about how channel proliferation drives a need for tools to help manage it all. Biggest takeaway for me was a model for thinking about making messages channel-specific.
SENDER-->(pre-production)-->MESSAGE-->(production)-->CHANNEL-->(delivery)-->RECEIVER
How to Plan & Build Your Content Marketing Strategy
Liz Bedor, Content Marketing Strategist, NewsCred
A great walkthrough of their model – you can check it out on SlideShare, so just a few points here.
Love this quote: “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
Content is currency, something you can give customers
Calculate the cost of unused content, steal budget from underperforming content
Go back to basics and answer your customers’ questions – be helpful! A good slide/framework for working through this:
Persona --> Stage --> Questions/Concerns --> Keywords
Then evaluate if you have content that answers those questions and will rank for the corresponding keywords – and if not, build it
Redefining the Rules of Marketing
Shafqat Islam, Co-Founder & CEO, NewsCred
I’ll just wrap with one takeaway here, which pretty much sums it all up:
“If you think your product is the thing you sell, you will be disrupted. Your product is the customer experience.”
Great event – if you are in London or Chicago see if you can request an invite to their upcoming stops on the #ThinkContent tour!
Entre uma reunião e outra...Barcearia #lovemyjob #storytelling #inovação #workhard #glamourempreendedor #relacionamento #marketingdigital #marketing #marketingdeconteúdo #marketingderelacionamento #marketingdigital #internetmarketing #thinkcontent #contentmarketing #histórias #beer #cervejaria #cerveja #cervejas #saopaulo #sampa (em Barcearia)
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