About 9 months ago I was introduced to Rupert and Abi Meats. They are a graphic design duo that live in the heart of Stoke Newington. To say we hit it off immediately is understatement. They are both two of the most inspiring people I have ever met. Having, recently just built there own house, I was also a little bit in awe.
After a brainstorming session, we came up with two catchphrases to encapsulate the collection. "Home is where your Stuff is", " Love your Stuff". This enabled us to centre the collection around areas of the home. The kitchen, the bedroom, the bathroom and living room.
The Rude style is bold and energetic. I really didn't want to loose that feel when creating a collection for Urban Outfitters.
The full collection is a limited edition and made exclusively for Urban Outfitters. It is available in 31 stores and online from September 1st.
For now, you can read more about Rude below.
http://www.thisisrude.com