MAKE TECHNO BLACK AGAIN
HECHA / 做: Sustainable Gender-Flexible Hand-Painted Garments + Activewear Base-Layers
HECHA / 做 in collaboration with Grit Creative, power the Make Techno Black Again project. The hat celebrates the origins of Techno and its roots in cities like Detroit and the African-American working class experience.
The Make Techno Black Again campaign is a project of reinstatement, in which 20% of revenues are donated to Living Arts, a Detroit-based youth arts nonprofit.
Alongside the release of the hat, MTBA commissioned rhythmanalyst and media theorist DeForrest Brown, Jr. to create a retrospective mix under his moniker Speaker Music, speculating on the dense folklore and creative techniques of a cultural sound developed from the rise and fall of a city.