CREATIVE RECOGNITION IS LARGELY A MATTER OF LUCK
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CREATIVE RECOGNITION IS LARGELY A MATTER OF LUCK
Darius Kazemi, Tiny Subversions - XOXO Festival (2014)
How to win the creative lottery
Darius Kazemi (@tinysubversions) gave a fun talk at this year's XOXO festival that began with a parody of a lot of the types of talks going around these days:
Kazemi then said, “There are two kinds of creative advice...the latter is nonsense.”
In other words, most people give talks about "how to win the lottery," when what they should really be encouraging people to do is "buy more lottery tickets." He explains this more in an older blog post, “Thoughts on small projects”:
The last thing is maybe the most important piece of advice I’ve ever gotten about making projects, and I got it from my wife Courtney Stanton. YOU CANNOT CONTROL WHAT PEOPLE LIKE ABOUT WHAT YOU MAKE. You make stuff, and you’re going to like certain things, but you can’t predict what other people will like. So even if you make something and you think it sucks, put it out there. Maybe people will hate it, maybe they’ll ignore it, or maybe they’ll like it. But just put it out there.
One thing that stuck in my brain after watching the talk: A lot of lottery winners wind up miserable afterwards...
Filed under: success