Very.co.uk and The X Factor
Resulting from a proactive idea, we developed a fashion partnership between Very.co.uk and The X Factor pushing the boundaries of content and commerce. From gaining exclusive access to the contestants and The X Factor stylist we created content pieces documenting the contestant style transformations and gave viewers the chance to buy the contestants’ looks directly through the X Factor app. To boost further the relevance we teamed up with seven highly influential fashion vloggers who will report the contestants’ style and link key trends available at Very. Other elements of this partnership included: branded make-up hub, exclusive PR rights, X Factor brand usage, ticket competitions, Shazam partnership, exclusive social media access, and distribution.