TruShield Insurance – “Cover Your Ass” – Social Campaign
I’ve had the pleasure of working with the incredible Tom Feiler for a couple of campaigns, notably this continuation of a comedic take on insurance situations for TruShield. (There’s an intriguing Christmas campaign coming a little later this year featuring some of Tom’s humour coupled with some fun effect work.)
Tom’s comedic and artistic influence on this campaign, both for motion and stills, are very apparent. The performances are over-the-top, but in the most effective, normal ways. The art direction is superb. I am counting myself lucky to get the opportunity to have such a fun creative environment to work in.
As an added bonus, I worked with line producer Kristina Anzlinger closely for this. Wow, what a force of nature. Kristina really gets things done! Her smart production savvy really kept the production pace at maximum speed!
Here’s a link to another spot we did for this campaign:
https://youtu.be/ntVyqvX2RwU
Client: TruShield Insurance (www.coveryourass.ca)
Agency: Jackknife Design (https://jacknifedesign.com/)
Production Company: Kith and Kin (http://kithandkin.ca/)
Executive Producer: Michi Lepik-Stahl
Director/Photographer: Tom Feiler (http://www.tomfeiler.com/)
Producer: Kristina Anzlinger (http://www.kanzlinger.com/)
DOP: Pawel Pogorzelski (http://www.pawelp-dp.com/)