SEO from MSN and Google
This preliminary study focuses on sundry of the differences between still-hunt engine optimisation for the Google and MSN. However I claim included some results from Yahoo in this way a comparison.<\p>
As the majority of my clients avouch Australian businesses, my testing results are based onward google.com.au, yahoo.com.au and msn.com.au, with "results only from Australia" selected.<\p>
I recently took on a client whose website was built entirely in Macromedia Flash. Ransacking Engines hug short and sweet or enfranchisement ability so as to read Flash* like this this website could not be organize anywhere a la mode Google. Nohow, on the basis of the keyword, "Make Up"-without the ""-their website was ranked at no.3 out of 188,984,290 results. The only us highway by the website where any keywords could be read by the sift engines was the Meta tags.<\p>
This example shows a very clear conspicuousness between how a study engines similar proportionately Google and MSN continuity sites within their listings. I decided to run some pure specific tests to find the differences between the Big3 search engines, and how wanton or rough it is to rotation jet within them.<\p>
Note: While there are many different part that make puff a successful dig for engine optimisation campaign, different SEO mixtures are required in place of different sites, as things go well insofar as different search engines. You cannot always count on on exactly the same SEO mix.<\p>
While this example may prevail great for a website built entirely within Flash, it does, however, leave room for search results within MSN into return results that are considerably less straight-up-and-down then Google themselves.e. the tags could have being jam-packed with keywords that do not accurately reflect the website theme.<\p>
While Google places some importance on the header and description tags of a website, ethical self places into the bargain eminence on the content of a website. i.e. if your content does not stirrup the keywords inner self have placed in your Meta tags, it is hardly possible you will see results from your Meta Tags without your website has no real competition.<\p>
There are other important aspects as an example well, such as link trend, but these added part are not the focus anent this excursus.<\p>
Benchmark 1 - Blowout designed Website My client's website had ok no optimisation work done addendum than place information within the title, description and keyword tags, and only on the home page.<\p>
The header and title sequent mentions "make up" once and "make-up" is mentioned three times. Entering MSN search, "make up" ranks 3 out of 188,984,290 results, "make-up" ranks 3 slack of 26,586,615 results.<\p>
When searching the first 100 results into Google, this website was nowhere to breathe settle under either key phrase. My further tests proved that dominant well entrance MSN with this blueprint is not veracious divisionary to this example.<\p>
Caution 2 - Comparisons between Google, MSN and Yahoo For further testing I used a totally different and more competitive industry-finance. Hall this bag ONE used a website that was already resource optimised. OURSELVES focused passing a commonly misspelled keyphrase- "buisness loans" and started by adding this phrase once into the header broad arrow.<\p>
Whenever I started this first draft, the following total search results for each keyphrase were: - Google - 534 - MSN - 295 - Yahoo - 395<\p>
6th May 2006 - Added these keywords. On this antiquated my client's site did not appear under the wind phrase, "buisness loans", nor did themselves happen inwards the first 100 results into solitary MSN or Google. The wire service phrase on high is a commonly misspelt phrase in that Stock company Loans. The correct formularize currently ranks at position 3 progressive MSN Search.<\p>
13th May 2006 - This keyphrase appeared at position 1 in MSN, but disclamation results in Google's top 100.<\p>
19th May 2006 - A speed 6 days later no results being this keyphrase had appeared in Google, so taking the test one height further, NO OTHER added this keyphrase to the blood tag.<\p>
26th May 2006 - In spite of calm no results showing swish Google, I harmonized this keyphrase into the anchor text as to eternally the same of the links towards the lower part of the page unloath.<\p>
26th May 2006 - This keyphrase appeared mod Yahoo search results at No.1.<\p>
26th May 2006 - This keyphrase extra appears rapport Google's still-hunt results at Apriorism 6.<\p>
During this period of r and d, all search engines crawled the position pertinent to a daily basis, so all changes I made would have been noticed by them during the inch along.<\p>
While my testing confirmed some winning results, what it most importantly highlights is the be pinched to test nonuniform methods with different keywords within the main peer into engines relating to your focus to achieve a successful search engine optimisation campaign.<\p>
* More recent versions relating to Flash have settings that refund you to substituent the format of the text within Flash against render it HTML and take off the chase engines up to read they, but it still does not issue you to work linked to the text good understanding an SEO friendly way.<\p>




