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Traffic Online | Dennis Bradford http://dennis-bradford.com/traffic-online/

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5 Reasons of Misleading Google Analytics Data

A lot of people assume that if Google Analytics is set up and stalking, all the data being conveyed is 100% accurate. Unluckily, it is not the case. The reality is there is a worthy chance that the data is somewhat incorrect or misleading, but devising accurate data is important for assessing performance, planning, and budgeting. Below are five common causes of misleading Google Analytics data and how to get them.

Self-Referral Traffic

Self-referral traffic reaches on your website from your personal domain or subdomain. A few self-referrals are usual, and normally occur when a consumer returns to your site once their original session has “timed-out” and Google ponders it a new session. If your website is registered as one of the best referral sources in the Google Analytics referral report, you are expected to have a problem. You can classify when the problem launched by clicking on your domain/subdomain in the referral report and scrutinizing the graph for an apparent spike in referral traffic. The matter can be fixed, but then again setting up Google Analytics properly from the opening is categorically the easier route.

Cross-Domain Tracking Mistakes

You might run into cross-domain tracking glitches if your site has numerous subdomains (i.e. blog.example.com) or if you devise an ecommerce site that sends employees to a third-party shopping cart, like PayPal, to make consumptions. Uncertainty cross-domain tracking is not applied properly through all domains/subdomains involved, your Google Analytics data will be wrong. As a guest moves from the primary domain to another domain, Analytics will produce a new session, resulting in imperfectly attributed referral traffic. You can notice this issue if you get a huge amount of traffic from your domain/subdomain or from your intermediary shopping cart site in the Google Analytics referral report. Watching and evaluating your traffic data is important to notice this problem and others.

Untagged Traffic

For your digital marketing traffic to be credited to the right source, you should tag your campaign URLs. UTM parameters are tags you can augment to the conclusion of a URL for tracking. Once you add UTM parameters to a URL, you are basically creating a new URL that offers Google Analytics with data about that traffic, like source, medium, and campaign. If you do not deliver this facts/figures, Analytics will get the traffic as a recommendation source. If you detect a spike in Facebook recommendation traffic for instance in the Google Analytics referral report once throwing your Facebook campaigns, you might forget to tag your campaign URLs or apply the UTM parameters incorrectly.  

Internal Traffic

If you sensibly monitor and assess your website traffic on a steady basis, the problems stated above and others might go unnoticed. You might frequently visit Analytics to fold performance data, but merely reporting on the data Google Analytics is providing you does not guarantee its exactness. A detailed assessment is often essential to ensure you are receiving the most worth from your Google Analytics account.

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