#transmediacampaign

[aileenfullsail]

Video Spot -- This tells the imagination portion of the Ampcar narrative.

[aileenfullsail]

Ampcar Radio Spot -- This tells the exploration portion of Ampcar's narrative.

[aileenfullsail]

Promotional Item

The promotional item for Ampcar's transmedia campaign is a swiss army knife that contains the following tools:

Underwater temperature gauge, compass, and ocean depth level

Knife

Scissors

Cigar cutter

Wine bottle opener

This tool communicates the multi-functionality portion of Ampcar's narrative.

[aileenfullsail]

Guerrilla Marketing Tactic + Social Media

I always enjoyed seeing these types of campaigns around the city, but never really knew what they were for, or what they were called. Creating a Guerrilla Marketing Tactic for Ampcar this month was fun and helped me think beyond what I thought my imagination was capable of!

The whole side wall of an automatic carwash is covered by a thin glass aquarium with real fish. Graphics inside the aquarium imitate an Ampcar surrounded by a reef, parked on the floor of the ocean. The carwash automatically stops for soap, and strategically places the driver in an open window where from the outside it looks like they're driving the Ampcar. A photo is then snapped, and given to the driver once their carwash is complete, and they are able to see how they look driving the Ampcar -- therefore communicating the aspirational portion of the narrative.

Here's how it works:

The participants received a photo taken of them from outside of the automatic carwash.

The participants are also able to share a digital version of their photo with social media through a kiosk at the car wash:

The kiosk also enables participants to create an underwater drivers license and print it out, or share it digitally on social media outlets.