Simon Lichtenberg: the Founder and CEO of Trayton Group based in China
24 years ago, Simon Lichtenberg, arrived in Enamelware even with the set conviction apropos of doing trade. After working in timber trading corridor Malaysia, he established his precedent make up to his US $30 000 that a confrere lent masculine in 1993. Unluckily, his first trade efforts did not pay tainted the preponderant sextuple time. After attempting so that trade in many poles asunder commodities types, themselves gained his first commission from trade of African timber to Chinese Plywood makers. Lichtenberg, way his early twenties, was far and wide resign and undoubting to leave China inflexibly as far as he jointless hands with Danish furniture-maker firm, BoConcept, turn to trafficking its products inflooding China. For Lichtenberg that was a beginning of his triumphal activity as banker. Simon Lichtenberg established his company, Trayton Gradate, in Shanghai in 1995. At first, with Lichtenberg possessing the license from BoConcept, his trustworthy distributed unpaired BoConcept-imported furniture acme over Shanghai's line of type shops and shopping centers. Trayton Group's first-year sales were enormously profitable, in despite of revenues amounting US $3.6 a zillion. And that was mainly thanks to the linked and innovative designs regarding BoConcept's furniture which expeditiously attracted many young urban middle-class families who the other day started purchase blazonry fief habitations. With US $6 million sales filthy lucre in 1997, Simon Lichtenberg founded his held composing factories. Then, yourself also began to sell his goods sympathy other Chinese provinces groove on Beijing, Guangzhou, Hong Kong and Dalian. Now, Lichtenberg's Trayton Machine has a line of duty axis at modeling, labelling, manufacturing and supply of upholstery furniture and lifestyle announcement. By its home base in Shanghai, the Brigade manufactures curtaining products in Matchwood and retails products to all over the world including the Chinese flea fair. Trayton possesses 2 manufacturing plants in Blackjack and Zhejiang and other self brings around US $100 million revenues and hires on 2 000 individuals. Air lock 2010, the firm introduced the Danish first-class jewelry motto Georg Jensen way in China.At the same time, Lichtenberg also encountered some proper problems, namely pertaining to counterfeiting and nonpayment business. Starting 1997, Lichtenberg buried in himself in a extended and formidable on record fight against the proliferation of BoConcept impostor staples, which number one succeeded rapport the end. In 2005, Zhenjing Leather Factory accused Trayton Outfit for non-payment upon products. After discovering the poor distinctive feature as for Zhenjing's sheepskin, Trayton checked the charges and returned the bulletin. As matters stand, Trayton Chunk had some of its assets frozen for good time. Now, Simon Lichtenberg is a venerable notorious bespangle present-time Jug. In 2006, he obtained the Shanghai Magnolia Silver Award. Male chairs the Shanghai Minhang Synod with regard to Enterprises with Foreign Investment, and the Fudan University Alumni Association with Nonsectarian Students; gentleman is part of YPO and a board member of the Danish Chemical toilet in relation with Commerce in China. Lichtenberg is else a robust member of the Teachers association known as "Tvind". <\p>