The first printing press dates back almost 600 years. Printing has come a long way since its inception. Although digital color printing has its advantages, there is still a place for offset printing in color. Smaller companies can greatly benefit by incorporating color printing into your marketing plan.
Despite what you may have read, there are still people who leave the Internet and wandering outside. Color printing as posters can be a great marketing tool grab eyeballs potentially as many as a website. Posters are a great tool when properly placed, and can also improve online traffic by prominently displaying the website address. Color printing is also beneficial when using catalogs or brochures.
Other requirements are color printing along the operation. Examples include everything from posters in the office for custom business card printing. Training manuals, coupons, and menus may also be in the list depending on the nature of the business.
Many assume that digital printing is always the best way for your color printing needs. This is not always the case. Limited runs to tight deadlines usually are best suited for digital printing. However, for longer journeys is evident that offset printing is the cheapest option. Most printing experts put the threshold at 2500 impressions for any given run. If you expect more than that amount, then you should seriously consider offset printing.
When it comes to personalization, digital printing is often the best route to take. Offset printing becomes cumbersome when there are many variable data fields. However, for projects involving variable data limited the combination of these two processes can be used. A common use of inkjet printing high speed with offset printing can capture the cost benefits of offset color printing, retaining the ability to customize to a limited degree.
When putting together your overall marketing strategy not ignore the proven methods in the real world. Correctly place posters and targeted mailings are two major applications for color printing. Online is great, but does not refer to any audience. Analyze the costs and benefits between offset and digital printing. Postcards little data variables can be much less expensive than you think. Allow color printing to help your business thrive.
