Final Consumer Profiles produced my condensing our collected primary research information and then producing four 'niche' groups or trend tribes that would neatly fit into M&S' current range and the brief.

seen from Saudi Arabia
seen from United Kingdom
seen from United States
seen from Germany

seen from Saudi Arabia
seen from United Kingdom
seen from United Kingdom
seen from United Kingdom

seen from Brazil
seen from Slovakia
seen from United States
seen from Tunisia

seen from United States
seen from United States
seen from Saudi Arabia

seen from Slovakia

seen from United States
seen from South Korea
seen from Malaysia

seen from Italy
Final Consumer Profiles produced my condensing our collected primary research information and then producing four 'niche' groups or trend tribes that would neatly fit into M&S' current range and the brief.