Mineral Makeup having a luscious texture isn't always what we automatically assume. Sometimes it can feel cake-y or chalky or drying - Yuck! 😐 • But seriously, not Urban Minerals! We triple mill our formula, so the herbs 🌱 go in, then the minerals 💎and then the colours 🔮so that every batch comes out perfectly smooth, blend-able, gives great coverage and wears all day long without needing a touch up! ✨ • Head over to urbanminerals.ca to read up on our vegan/gluten-free ingredients and get the full scoop on our colour range - we stock 33 shades of Foundation and there's absolutely a shade for you! • Wanna try it firsthand? Head to our amazing stockists to get colourmatched today! 💕 • @mysalononrichmond @thecureapothecary @thairhairboutique @matteandglowwem @luxbeautybtqyeg . . . #luscioustexture #mineralmakeup #triplemilled #herbs #minerals #colours #shaderange #33shades #vegan #glutenfree #canadianmade #handmade #blendable #greatcoverage #12hourwear #naturalcosmetics #naturalmakeup #veganmakeup #urbanminerals (at Toronto, Ontario)