Getting to Know Diane Panetta of Growing Wild Greenhouse
We’re continuing our Volume 2 “Getting to Know” installment with DIANE PANETTA OF GROWING WILD GREENHOUSE. Panetta opened Growing Wild in 2017, a plant rental service for indoor and outdoor events (weddings, home staging, parties, conventions, party booths - you name it she’s done it)! Keep reading for more on Panetta, what inspires her, keeps her busy AND who is typically riding alongside during installation days.
JR: What inspired you to start your own business?
DP: I have always appreciated plants and the beauty and benefits they provide to the living world. Growing and renting beautiful, healthy plants allows me to share this with others. So many event spaces lack live greenery, and I wanted to change that. Being able to rent plants for short term occasions is an affordable way everyone can enjoy them without having to worry about keeping them alive or transporting them. This business is a perfect blend of organized science and chaotic creativity, mixed with just the right amount of social engagement for me. It is a lot of scheduled maintenance and physical labor, but it is also an art form for me. I’ve never been one for set schedules, paid vacation, and 9-5 jobs. I don’t do well sitting still for very long. I crave to be outside most of the time and have always have had jobs that honor that. This business is a collection of my passions, all under one greenhouse!
JR: What do you love most about your career?
DP: I love seeing people light up when they see the plants I bring them. I don’t think people realize how much they enjoy plants until they are introduced into a space where they weren’t before. To witness a noticeable and positive change in everyone when they’re around live plants is really gratifying. I love that I can provide that for others. I also love the learning! I am constantly amazed by the new plants I come across, the new connections I make, the new information that I retain as a result of this business. My curiosity in so many things has grown right along with my plants and my business.
JR: Tell us about one of your favorite recent projects?
DP: One of my most favorite recent projects was decorating an airplane hangar at Gowen Field for a “surprise” wedding! Avery Elle Weddings organized an amazing event, connecting with several other local vendors to coordinate a wedding that was almost entirely donated (everything but the chairs) to a deserving Air Force couple. It felt great to join together with others in the community, and create an unforgettable venue for this couple who had no idea what they were walking into!
(photo credit: Radion Photography)
JR: Before you started your business, what was the most unusual or interesting job you’ve ever had?
DP: Oh boy. Probably the most interesting was running dog sled teams, and guiding dog sled tours outside of Steamboat. I had absolutely no clue what I was doing when I started, but had a lot of fun learning along the way!
JR: Any favorite words to live by?
“Let the beauty we love, be what we do. There are hundreds of ways to kneel and kiss the ground.” -Rumi
“The cost of inaction is vast. Don’t go to your grave with your best work inside you. Choose to die empty.” -Todd Henry
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us.” - Marianne Williamson (I came across this quote when I was 16, and have carried it with me ever since.If I could have lunch with anybody in the world, it would be this woman!)
JR: When you’re not working, you’re ____?
DP: Hopefully spending time with my horse in the foothills, enjoying some tacos at Madre Boutique Taqueria, catching up with friends on local trails/Greenbelt.
JR: What’s on your desk (or in the Greenhouse) that you can’t live without?
DP: My dog, Chloe! She is my trusty sidekick. The best dog I could ever hope for. She is with me about 94.7% of the time, in the greenhouse, at gardening jobs, picking up and dropping off plants…you name it, she always wants to be included.
To contact Diane visit her website GROWING WILD GREENHOUSE and be sure to tell her THE SCOUT SENT YOU!