A Best Step by Step Guide to Search Engines (SEO)
As we all know that the google update their algorithm to give the more relevant result. Google algorithm is becoming more intelligent now. Seo is becoming difficult day by day for those people who are not update their knowledge about the latest things that happened in seo industry. Its is impossible to get ranking in google unless you follow the SEO process properly.
What is seo?
Search engine optimization (SEO) is the process of optimizing your website and web-pages to increase the ranking in the algorithmic search engine results.
How do search engine work?
It is important to understand how a search engine works. Once you know this, you can move on to the next step. The Search engine works on the algorithm. It builds an index based on crawling.
Search engines have two major functions: crawling and Indexing.
Crawling:
When google came to your website to track all the link in your website and collect detail about each page like: Title, content, images and other page link. This process called crawling.
Indexing:
After crawling has been done, adding the webpages into Google search this process is called indexing.
In this SEO guide we will discuss latest SEO process which you can use to improve your ranking in Google.
Keyword Research:
Keyword research is most important process in the seo. For this you need to know that what the user search on the Google. When you know about the user need, you can better choose the keywords for your website. When you start mostly prefer the long tail keywords. Long-tail keywords are not as difficult to rank highly.
On Page Optimization
If you optimized your page properly than on-page ranking factors can have a big impact on your page’s ability to rank
Here are some On Page optimization tips and factors:
Write updated and unique content.
Your site must be responsive.
Your site must be load fast
Use natural language, not just add keywords to your content
Use internal linking and outbound link
Proper URL Structures
Off-page optimization
off page optimization is the activity that taken outside of your website to impact your rankings within search engine results pages.The most important are:
Link Building
Social Media Marketing
Social bookmarking
Competition Analysis
Competition Analysis is very important aspect. In the competition analysis the first step in this process is understanding who our competitors are and what strategy they are using and also seeing where they stand. By seeing where our competitors are strongest and weakest, we can create the strategy.
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