Jun 7, 2019
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Twitter 2014 UK Ad Revenues: £90 Million (Facebook: £531M, Google: £556M) [STUDY]
Twitter is expected to earn £96.9 million this year in the United Kingdom, of which £90 million will come directly from advertising – more than doubling the company’s ad income from 2013 – reports eMarketer.
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Another set of Twitter case studies have emerged following the UK #Twitter4Brands event last week as Cadbury, American Express and Absolute Radio all proudly showcased their hugely successful Twitter campaigns.
During the event, Adam Bain Twitter's Cheif Revenue Officer insisted that brands have moved on from asking the question “why [should we use] Twitter” to “how [can we use] Twitter”. He also said its platform garners a 1-3% engagement rate when brands pay for promoted tweets, compared to the 0.03% rate on other digital media. This can grow to 7-10% if a promoted tweet is combined with a trend.
The Cadbury Slideshare of the day can be found here, the Absolute Radio Slideshare here, a Storify of the day here and The Wall Blog, as usual, have a solid round up of the event, here.