If you are involved in any teaching capacity even if that’s just as a parent, I mean, think about the best way to teach your kids lessons are through stories. I believe that storytelling is the most influential form of communication and I believe it is for several reasons but the biggest of which is that we’re all emotional creatures. I mean we’ve heard the saying and we all probably understand that people buy based on emotion and when you think about that, people take – the truth is people take action on emotion.















