Dainuole Bartasuniene, Product Development Manager at Baltic Aviation Academy. In the times of fluctuating economics the highly competitive business environment forces each and every aviation company to put an extra focus on commercial visualization which would be in balance with the company’s financial politics and organisational safety culture maintenance strategy. The current situation in the aviation market in these economically challenging times is particularly unfavourable to inexperienced pilots who are often associated with reduced flight safety and therefore avoided by many airlines as a threat to their reputation. As a result, gaining the required experience for such pilots is becoming a hardly achievable task. What are the possible solutions to the problem?