#types of explainer video

[buzzflick]

Videos give small businesses significantly improved user-engagement for greater revenue. Check out which type of explainer video suits your business.

[janecollen241]

Explainer videos work perfectly for some marketing objectives more effectively than others. Let’s go through the most significant types of explainer videos used around the world, what are their strong areas, and find out how to best use them.

[onters]

Understanding Different Animated Styles Isn't Difficult At All!

Having an explainer video on your landing page is the latest trend. You probably also have seen many websites having explainer videos on their landing pages. Whether you call them explainer videos, animated videos or corporate videos they all serve the same purpose of explaining your product/services and help you stand out from the competition.

Once you have decided to have an explainer video, the next important question is: Which style of animation to be used?

While many people realize that their sales could be improved by an Explainer Video. They remain confused of exactly which style they should use. Whether you are a startup, small or medium sized business or a big company it’s crucial to determine the best style for your product/service. Each style appeals to a different kind of audience and has its own pros and cons. Choosing the right kind of style depends on the idea you are trying to express, the budget, the target audience and the platform. If you are considering making an explainer video then you must have a thorough understanding of various styles and what each of them does.

Let’s talk about the most popular styles of explainer videos with great examples of each to help you choose the best option for your marketing plan:

2D Animated Video: This one is the most popular and broadly used technique. It blends both character and scenes that are created in 2D space. This type of video is represented in the form of a story where characters are facing a big problem which they can’t solve and from here your product/service comes into the picture-saving them!

With this style you can go for a more fun, adventurous concept. These videos have great results because they capture the attention of people of all ages and are emotion-evoking.

Here’s a video example of this type created by us:

https://vimeo.com/161636803

Whiteboard Video: Whiteboard Videos are one of the best ways to teach anyone anything. As the name suggests, in this style you will see the hand of an illustrator drawing image after image on a clean whiteboard explaining the whole concept. As the content is drawn in front of the viewer’s eye, these videos are super engaging. They are typically descriptive, to the point and works well for a wide variety of audiences.

Recommended for diving a bit deeper into a product, service or a process explanation.Here’s an example of a whiteboard animation video we did for a client:

https://vimeo.com/161636969

Read More: http://onters.com/blog/understanding-different-animated-styles-isnt-difficult-at-all/