#typograpfy

[markovalucie]

Auditory alphabet | Image composition on typography – experiemtal alphabet | composition | 2019

[markovalucie]

Visual identity of Magnolia Medical | distributor of medical devices | business card 

[rosalbalizio]

25 typographic advertisements by Canva

While browsing for typeface design inspiration, I came across an interesting article from Canva about the most common typeface used in web designing for advertising.

Typography is very effective and communicative, you can express a feeling or an emotion, a dream, an action, or a music genre like for our Visual Communication assignment.

The type can play a central role within the page and really contributes to the overall feel of an ad. Some fonts can connect you to a past travel experience for example by using a floral pattern in Asian culture. Or you can play with letters and three-dimensional shadowing which allows them to stand out like in this coca cola ad here.

Sunset Road Typeface for example reminds me of the country music.

Gothic Font really rocks, I associate it to Heavy Metal music.

While Wedding font like the one below works really well with 70′s music.

There are some interesting ways to use type to express an ideas or a message, you can play with font and size, adjusting the space between individual letters,  capitalization, colour and gradients, shades and contrast, blurring effects. 

Surely the most important decision in setting an appropriate tone, is choosing a typeface or font since font same as color affects us emotionally and visually.

[edings]

Mercedes Benz presents Shiftography