Thinking between dribbble design and project business
I'm Wenhao. Sometimes I think designers and comedians seem to be the same kind of people. They are a group of "unsmiling" people who are creating joy, and a group of "uneasy" people who are creating convenience.
Throw questions-think about them
I am new, so often reflect on a problem in my work. “Why is it that it is difficult to move a good design in Dribbble to the current project? “ I believe that senior designers have crossed this threshold. Because of Business Design Need to Understand "Business Requirements”.
Dribbble can inspire our creative inspiration, but a set of beautiful pages can not meet the specific business; In addition, when designing without business needs, Aesthetic Needs will directly occupy the high ground, and viewers will not go deep into your business The first thing that strikes them is the shock and advanced sense of your page design. So I also understand why some designers retain their works with inspirational usually, and then upload them to the homepage of his personal website after fine polishing, instead of directly using the landing project products. Maybe my idea is too one-sided, but it also depends on different products. Some products have very high design requirements for the page，this will give full play to the designer's aesthetic and artistic skills. For example, products related to luxury jewelry / fashion / beauty / video / technology / female / art …In the face of some traditional industries or heavy industry products, it is necessary to pay attention to the specific style of the industry. There will be specific frameworks and rules. For example, the pages of the automotive and chemical industries must take into account its heavy sense. It is a challenge, but I still believe that senior designers do not pick products. Their ability is to prescribe the right medicine for different patients and to integrate their style with the product. The product I came into contact with is an internet video editing tool that requires me to not only be familiar with the business but also pay attention to the beauty. Start from the functional requirements of the business, thinking about product elements, components, pages, interactive animations, and subsequent updates and derivatives must be based on the "how to achieve product requirements with more beautifully", based on a complete benign ecosystem. By no means will the idea be realized only, but the idea will be transformed into an ecological design that can be scientifically managed and adapted to changing needs.
The essence of Dribbble - seeing trends
So how to achieve both elegance design in Dribbble while taking into account business? At present, my level is limited to answer, but we can first analyze the advanced elements of the Dribbble and try to choose some small elements that are suitable for the business and apply them to the project. Regardless of popular trends, the following points are the eternal theme of visual design, which are summarized in four points: 1. "Change", the page must have a sense of change, which must be reflected in the contrast between the elements, mainly a comparison of size, size between fonts, major and minor between modules. 2. "Specification", the layout of each element must be standardized, so that the layout of any element location is justified, and there must be logic between the elements, here will involve the use of grids, whether it is PS, AI, Sketch, through the grid divides into groups, making the whole page look regular and accompanied by changes.3. "Be good at using advanced colors", from the background of the banner to the background of the bottom, the bright color gradient of the advanced color system is an important reflection of the high-level of the page. 4. “Picture selection”, whether it ’s a demo or outputting a high-fidelity page, not high-definition pixel pictures are absolutely suitable. On the contrary, I choose beautiful smaller pictures collected from the Internet. The reason is the small image stored in Sketch will have less memory, which also conforms to the lightweight characteristics of Sketch software. In addition, the third-party software that I use for collaboration is “Abstract”. At this time, if a page has too much memory, both sketch storage and Abstract collaboration are both Inconvenient.
In addition, Dribbble also reflects the current popularity from other aspects, for example, the page needs to maintain breathability and thinness; With advanced gradient color background or illustration background or dynamic video background; Pay attention to the shadow of each element; Emphasizing from layout of small fonts to show the quality of page; Handling of rounded radiua in the page. For the works of major well-known design websites, I personally recommend purposeful browsing, so that our energy will be more focused, more targeted, the ability to grasp details will be enhanced, and the number of decisions made by the brain will be reduced deliberately to ensure each high accuracy of each decision.
Understanding the business-improving landing capabilities
I believe that newcomers who have just entered the design do not like to touch about business needs. So do I. The last thing I want to hear is "understand the business." There is always an illusion that the design attached to the business then loses its style and fairy of itself. But we were wrong. The design without landing will be nowhere to be placed. The design itself needs a platform (stage) for dancing, design and business to complement each other. Not all designs that fit the business are mediocre modular designs, but the high-level design can better serve the product. The design gives the product culture. I believe that every product needs cultural output. The high or mediocre of product culture is reflected through design. Designers must have a kind of pride, that is, my products are advanced. Be brave in confronting something in your heart. Maybe you will find that the previous point of view is a misunderstanding of it, and it is the driving force to help you to a higher level. The same is true of life, sometimes we try to avoid but is what we exactly need. Changing attitudes and improving abilities need time. Familiar with the business journey, delving into business needs, this is a arduous process, but imagine that when designing a product （no matter web or mobile interface）that fits the user's psychology because you are proficient with the business, when the project comes online, because your hard work, you will be very happy and proudly add it to your personal website, because you will probably tell any interviewer in the future that you choose this design because of what business needs are considered. It will also help you to think more comprehensively and design activities more easily when designing any project in the future.
Sweetheart Summary
Last week I was in trouble at work, the exhaustion of design inspiration, and the clutter of the drawing page made me distressed about my design ability. I even doubted whether there was talent, but I believe talent will only make people work easier, but there will not be a big gap in the qualitative manifestation. As long as there is a plan, step by step, daily problems will be solved in time. When you are in trouble, it is also a sign of your stride forward. In any case, as a designer, you must always keep your beautiful, beautiful appearance, a beautiful heart, in order to output beautiful products, live with confidence and pride, because you are a beautiful design person.
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