The above video showcases a well-known automotive brand's courage to launch a campaign with an un-branded tv spot. The automotive brand wanted to show the confidence they had in their product offering and not let any previous brand perceptions play a factor in consumers' minds.
This innovative execution highlights a successful cross-media platform activation. It entices users' curiosity via the ambiguous tv spot to drive them to an online destination in order to unveil the automotive brand and to learn more. There has been a multitude of social sharing that this video has garnered.
Can you guess who this automotive brand is? Will it spark enough curiosity for you to visit the online destination to uncover the brand? Once discovering who the brand is, has it changed your perception of them?
