Understanding some of After School concepts Pt.1
Today I've recieved my AS NEW SCHOOLGIRL single, which I obviously couldn't afford back in 2009, nor until now that I got a job after a year and 3 months without one.
I've been gladly re-assuring the fact that AS concept was the one meant to admit girls into the group as it was a School facility and its main point were the After School activites. The NEW SCHOOLGIRL single has the 'A.F.S.C. admission to a school' subtitle that would be inmediatly repeated in their first digital single and first come back with Uee joining the project.
Pledis' CEO has explained a couple of times that their main role was Hello!Project's Morning Musume, assuming that they would aim for 9 members, at least (there was the 10th member audition but we all know what happened), but what they never fully admit, nor mention is how much they copy AKB48 and its sister units strategies.
The pictures used are from MoMusu's 9th generation and AKB48's newest sub-unit: NO NAME.
Like these groups, AS tried a couple of spin-off projects or sub-units: Orange Caramel, Kahi's solo release; and experimented with a splitting teams competing version: AS RED vs AS BLUE.
As well as tried different vocal roles for both their albums: Virgin (Korea), with songs featuring different members and even two Pre-School girls (one of them the transfered to HELLO VENUS, Yoonjo); PLAYGIRLZ (Japan) with two songs that split the current line-up in two teams (not named as the previous Korean release).
Of course, there's the uniform thing.
The uniform is really representative of several idol groups in Japan and other K-Pop groups wore it before and after (Wonder Girls, Girl's Day...), but the way AKB and its sister units portrayed is unique. Having different uniforms depending on the teams that form each unit, and also adjusting the image to every member.
Another point is their graduation system, which is currently held by more than just one group in Japan, and their Pre-school Girls who resemble the AKB's Kenkyuusei and the H!P Eggs. They're in between, since the trainees don't get that much exposure, and it hasn't been properly used. Until now we've known of 4 of them, 3 who've been transfered to HELLO VENUS (Yoonjo, Ara and Hyelim) and the rest of trainees we've known, had never been officially labeled as Pre-School girls.
In AKB, the kenkyuusei are meant to fill in for the regular team members whenever those cannot attend a stage, and they shall work their way to the regular teams.
In H!P Eggs, trainers train to become idols from the company, not necessarily Morning Musume girls. The first group ever from Eggs that debuted was s/mileage, who only a year after debut, started graduating and adding new members (first sub-members).
Then, the 'After School' image for Ah, that was, somehow, followed until their third release (counting Dreamgirl, despite that was a song for CM purpose, and a Morning Musume's cover, as well), comes from Pussycat Dolls factory: Girlicious first line-up. The group was meant to resemble PCD labeled girl group (remember the origin is a cabaret stage unit from Las Vegas) in a more younger, school girl, fresher way. And as you can see, it's obvious were Pledis got the inspiration from.