Post Pitch
The first pitch was very successful, most being keen to see how the design may look with some updates as it was still only a brief. The main problem we had was the lack of design which with some work and a colour palette was later improved.
We were unprepared for the first pitch and only one team member showed our idea to the audience, but it was still displayed correctly and our idea was liked. This could definitely have been prepared better with communication outside of college to make sure we were all prepared and well, and if not what the people presenting the pitch would need to properly showcase our product. Due to this Rhea contributed the most after having produced the pitch. Other than that we all worked fairly equal alongside one another.
The feedback was good and helpful and we definitely listened to it and updated our product accordingly for our second pitch.
Stage 2
For the first pitch we each created our own individual designs and used Rhea’s due to Rudy and I being absent. For the second, due to a needed upgrade in term of the visuals we looked at each of our ideas and decided the one which I had produced would be our main focus.
Choosing a colour palette was important as once chosen it would stick throughout the rest of the project. Considering it is a product for children we wanted either bright or pastel colours and found the below colour palette which we all agreed upon.
Rather than using that only colour palette for all of the products I created a variety of different designs, but making the main two that would be displayed on the cover of the pitch the decided colour palette.
Again taking into account what appeals to children I made the three bottom ones very brightly coloured with a theme. One being bright pink with unicorns and another a bright blue with footballs designed for the different genders.
Pitch 2
Whilst I was in charge of the product design and colours, Rudy and Rhea were in charge of the poster layout and logo. We wanted it to be a simple poster with the product and logo as the main focus. Rudy came up with a number of different logo designs based around the brand name “VENDI” and the product name “LEARN”. Together we decided on the one shown in the poster. We attempted to change the colours to the same one as the product but it didn’t work as well, the colours not making the logo stand out as much as the logo colours making the product too bright.
A separate poster was made for the alternative designs and how the product can be customised, displaying each of the three that I did visuals for. Again, the logo and brand was displayed in the middle at the top and a drop shadow on each of the products so they looked less flat.
We didn’t script what would be said during the pitch as it’s a fairly straightforward product. It works very similar to a vending machine other than the questions which must be answered via the tablet on the front. Rhea and Rudy presented the majority of the pitch, being much more vocal and forward about our idea and presenting it to the audience. I do believe I should have contributed more during the pitch but if we were to do this project again we would definitely rethink how we displayed our pitch so it’s more equal between us all and our product is displayed on a presentation with some different aspects shown. For example we could have shown visuals of how the mechanism works on the inside and what the product’s packaging might look like.
Overall, I think our pitch went well. The audience could hear and understood what was said, along with asking many questions at the end. They liked the design, visuals and thought it was child friendly.
Feedback
Some of the feedback we received was expanding the ‘game’ to other platforms and turning it into an app which parents could download on their tablets or phones so their children can play it on-the-go. This is something we would look into further but in another way it removes the meaning of the product, how a child must answer questions to receive a reward. Unless a parent keeps rewards on them a child has no real motivation to complete the questions and therefore proving our product useless.
Another valid piece of feedback was ensuring the product is childproof. We took this piece of feedback to heart and came up with the idea of having locks on the back of each section that holds the rewards and can only be opened with a key that the parent or guardian would keep. This way a child has no way to receive the rewards other than by answering questions or obtaining the key.
