Big data and models help overcome biases that cloud judgment, but many executive decisions also require bold action inspired by self-confidence. Not always the task is to predict what will happen, but the task is to make it happen
This McKinsey report illustrates why we shouldn’t let big data decide about everything. It situations that can be predicted it is useful, but in unpredicted situations it is the executive that needs to make the decision. This is simuler to the Cynefin famework. Read the fuld report on: http://feedly.com/k/1eO7pur















