UPGRADE YOUR CAREER WITH DIGITAL MARKETING
Importance of Digital Marketing
Basic agenda of marketing in any organization is to develop brand awareness & its reputation, along with advertising the product & closing sales. With the growth of technology at such a pace, it has become easy for organizations & users from different part of the world to connect & interact with each other. Digital Marketing has outmoded the traditional marketing practices by reaching to a larger audience in less time & money.
Scope in Digital Marketing
Digital marketing has an escalating demand, not only in India but in all parts of the world. This has widened the opportunities for professionals working in this field. Major countries like USA, Canada, Australia, Singapore and Dubai have shown high surge for digital marketing professionals. The constant increase in users of internet is making Digital Marketing more & more lucrative.
Skills for Digital Marketing
Digital Marketing is a dynamic & creative field of work which means it is constantly evolving & it always offers something new to learn. One does not need to be a complete tech geek to pursue a career in Digital Marketing. Major intention of a Digital Marketing professional is to develop effective advertising campaigns, interesting blogs and interactive social media posts targeting the web & tech savvy users. Being patient, innovative, and intuitive are a few traits required.
Being self employed in this digital world requires proficiency & quality experience. Freelancing is one of the common examples of being self employed in Digital Marketing, where either an agency or an organization hires professionals to complete their tasks. Collaborating with different professionals in the field & creating a powerful social & professional profile is very important, whereas being your own brand is the key.
A Digital Marketing team is made up of professionals with various skill sets and area of expertise working together. Here are some of the roles or designations that could be pursued in this field,
· Social Media Marketing Expert
· Email Marketing Professional
· Mobile Marketing Professional
· Search Engine Optimization Expert
· Digital Marketing Manager
Salary Growth in Digital Marketing
A demand of a job is what affects its salary growth of a professional. According to Eduvogue, depending upon the experience & area of expertise a professional could earn as follows,
· Fresher Digital Marketing Executive could earn up to 2.4 LPA.
· Experienced Digital Marketing Specialist could earn up to 4.8 LPA.
· Expert Digital Marketing Analyst/Strategist/Leader could earn from 5 LPA to 8 LPA.
· Digital Marketing Manager with respect to experience could earn from 8 LPA to more than 10 LPA
The rate of growth of a professional depends on the performance & the outcome.
Future of Digital Marketing
Digital Marketing has proven to be most efficient manner to market a product or an organization & the traditional marketing strategies aren’t going to return. There are numerous theories regarding the future of Digital Marketing, the integration of business with technology has vastly affected, from the multi-million dollar organizations to a local store and their day to day operations to annual targets. A few technology advancements have been predicted such as more complex Google algorithms, AI, voice search, fewer blogs more video marketing, increased insight of customer/user experience and many more.
Best Way to Start Digital Marketing
· Digital Marketing does not require any degree; a Certified Digital Marketing Course will give you an upper hand while applying for a job.
· Understanding how the analytics of Digital Marketing work.
· Build a powerful social & professional profile on various platforms like LinkedIn, Instagram, Facebook etc.
· Keep yourself updated with latest changes & trends, on social media by following the leading & established organizations in the field.
