Guidelines on Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022The Central Consumer Protection authority (CCPA) un...
Guidelines on Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022 The Central Consumer Protection authority (CCPA) under the Department of Consumer Affairs has notified ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’ with an objective to curb misleading advertisements and protect the consumers, who may be exploited or affected by such advertisements. The CCPA has been established under section 10 of the Consumer Protection Act, 2019 for regulating matters relating to violation of the rights of the consumers, unfair trade practices and false or misleading advertisements which are prejudicial to the interests of public and consumers and to promote, protect and enforce the rights of consumers as a class. In exercise of the powers conferred by section 18 of the Consumer Protection Act, 2019, to CCPA, the Guidelines were notified Misleading advertisement has already been defined under section 2(28) of the Consumer Protection Act, 2019. The present guidelines define “bait advertisement”, “surrogate advertisement” and clearly provides what constitutes as “free claim advertisements”. Penalty for violating the Guidelines are also clearly outlined. CCPA can impose penalty of upto 10 lakh rupees on manufacturers, advertisers and endorsers for any misleading advertisements. For subsequent contraventions, CCPA may impose a penalty of upto 50 lakh rupees. The Authority can prohibit the endorser of a misleading advertisement from making any endorsement for upto 1 year and for subsequent contravention, prohibition can extend upto 3 years. Keywords: daily current affairs, current affairs,tone dca, dca, tone mains, tone mains model question, tone mains model answer,Tone telugu current affairs, Group current affairs, central consumer protection authority.














