Knowing Versus Understanding, What Is Your Choice for Customers?
Have you ever heard a business description that states, “our customers are medium size company in industry A who uses instruments to fabricate things”? Perhaps No! You might hear a description be like “our target customers is Joy, a farmer who is living in a town, is 30 years old, married and blah, blah, blah.”
Both the mentioned business description is incomplete and portend the problem of understanding vs knowing customers. Both descriptions lack points like needs, desires, pain, the passion of customers. There is a great difference between just knowing your customers and understanding them. But one thing is common, in both the cases you need a perfect customer profile.
Once you know your customers, you can put yourself in their shoes to go beyond the fact that they are using one the product that is produced by you. Knowing customer means:
You know their demographics.
You know what are the products they are using.
You know where they live.
You know what are their choices.
Knowing customers is very important. It helps businesses to create a general profile of customers. But the level of competition is very high. Nowadays if you want to stay one step ahead, with knowing you must possess a deep understanding of your customers.
So, what is the basic difference between in just knowing and understanding?
Understanding customers is one step forward of knowing customers. Every business knows who are their customers but few understands them. And the business who understands their customers wins the race. Understanding customers brings positive results for you. Understanding customer means.
You understand what are their pain points.
You understand their passion.
You understand what are the things that stop them from achieving their goals.
You know why and how they are using your products.
Understanding customers will help businesses in making more customer-centric policies and definitely drives more leads and sales.
So, what are you going to adopt- just knowing or having a great understanding? The choice is yours!