How can you define your voice and tone in 9 steps? You can write UX copy that resonates with your brand and your users by defining your voice and tone. 1. The vision and the mission of the product. Always keep asking “why” you are building this product. 2. The values. Choosing the five most important values and describing them in a few sentences will help create a toolbox for dealing with microcopy. 3. The personality. Describe the brand’s personality type. Maybe hold a brand persona workshop for this. 4. The demographics. Define the target audience’s age, socio-economic status, gender, location, etc. 5. The needs and problems of your target audience. These can take the form of emotional worries or practical challenges. 6. Their hopes and dreams. Remind your users, what positive outcomes they can gain by using your product. 7. The objections and concerns of your users. Managing these can give them reasons to trust you. 8. The preferences of your target audience. List your product’s competitive advantages. 9. The relationship between the brand and the users. Describe the long-term relationship you want to create. +1 Always keep in mind that everything you write down should support the voice and tone!
